Senior Manager, Field Marketing (Americas)

Bentley Systems

6d • Remote

About The Position

We are seeking a dynamic Senior Manager, Field Marketing to lead regional marketing initiatives across the Americas. This role is responsible for planning and executing field events, driving lead generation, and ensuring measurable pipeline growth and ROI. You will partner closely with sales leadership to align marketing activities with revenue goals and deliver impactful regional growth. You will work across the organization to develop an effective go-to-market strategy and execute integrated campaigns using Marketing Automation and Demand Generation tools to increase pipeline. As a pivotal member of the team, you will work closely with the Team Lead and cross functional teams to position Bentley as the preferred Infrastructure Engineering Software company in the region. This position reports to Sr Director, Field Marketing.

Requirements

• At least 5 years of B2B field marketing experience
• Proven track record of delivering impactful field events and lead generation campaigns.
• Analytical mindset with expertise in pipeline measurement and ROI reporting.
• Excellent collaboration skills with sales and cross-functional teams.
• Bachelor's degree

Responsibilities

• Regional Marketing Strategy: Develop and execute a field marketing plan aligned with sales priorities and revenue targets.
• Event Management: Own the planning and execution of regional events including conferences, seminars, workshops, and customer roundtables.
• Lead Generation & Nurture: Drive post-event campaigns, ensure timely follow-up, and convert leads into qualified pipeline opportunities.
• Pipeline & ROI Measurement: Track, analyze, and report on marketing-sourced pipeline contribution, campaign ROI, and event effectiveness.
• Cross-Functional Collaboration: Partner with sales, product marketing, and demand generation teams to maximize impact.
• Budget Oversight: Manage regional marketing spend with a focus on efficiency and measurable returns.
• Market Insights: Provide feedback on regional trends, customer needs, and competitive activity to inform global strategy.

Benefits

• A great Team and culture - please see our colleague video.
• An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start.
• An attractive salary and benefits package.
• A commitment to inclusion, belonging, and colleague wellbeing through global initiatives and resource groups.
• A company committed to making a real difference by advancing the world's infrastructure for a better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees