Marketing Manager, Americas

Entravision

6d

About The Position

We're seeking a hands-on Marketing Manager to join our expanding team in the US. Expertise in Account-Based Marketing (ABM) and demand generation is a requirement to drive pipeline growth by penetrating our Target Prospect List and establishing Smadex as a go-to player for growth in the mobile app ecosystem. This high-impact role requires strategic thinking and roll-up-your-sleeves execution. You'll work closely with sales to break into named accounts, manage high-production events, and collaborate with the global marketing team while tailoring initiatives for the US market.

Requirements

• 5+ years B2B marketing experience with 3+ years in ABM or demand generation.
• Proven track record of breaking into enterprise/mid-market accounts with measurable pipeline impact.
• Experience in tech, ad tech, SaaS, or the mobile/app ecosystem.
• Proficiency in using Salesforce.
• Strong content strategy skills and a data-driven mindset.
• Experience managing or mentoring direct reports.
• Action-oriented – willing to roll up sleeves and execute, not just delegate.
• Strategic thinker who develops the plan AND executes with excellence.
• Strong collaborator across sales, product, events, and global marketing teams.
• Organized and agile – able to juggle multiple priorities in a fast-paced, high-growth environment.
• Self-starter who builds systems where none exist and contributes fresh ideas.
• Must be US-based and able to travel (20-25%).

Nice To Haves

• Event planning experience, understanding of performance marketing/programmatic, experience with agencies

Responsibilities

• Named Account Penetration & Account-Based Marketing (ABM): Own and execute the ABM strategy targeting top 50-100 accounts, running multi-channel campaigns, and coordinating with sales on account plans and engagement strategy.
• Lead Generation & Demand Gen: Build systematic lead generation programs (pre-event targeting, post-event nurture, ongoing campaigns) and manage paid programs (LinkedIn, display, retargeting). Track and optimize MQLs, pipeline contribution, and ROI.
• Event Strategy & Team Management: Manage the Events Analyst to execute large-scale and high-touch client events, integrating them into ABM and demand gen programs to convert interest to pipeline.
• Content Strategy: Coordinate content production (thought leadership, sales enablement, ABM-specific assets) with internal and external stakeholders, ensuring Smadex's voice and messaging is consistent for the US market.
• Track key metrics, including meetings booked, pipeline influenced, and revenue impact.

Benefits

• Be part of a leading, fast-growing, innovative company shaping the future of mobile advertising.
• Integrate a highly motivated and young team, with close collaboration opportunities with leadership (Reports to: Global Head of Marketing. Close collaboration with: VP & GM of Americas).
• Possibility of traveling to the Barcelona HQ for collaboration and team-building activities after your first year.
• Great compensation package tailored to the U.S. market.
• Medical, dental, and vision benefits plans.
• Eligibility to participate in the Company 401(k) plan.
• Exposure to leading global app publishers and media partners in the digital advertising industry.
• Learning and training opportunities to grow your career.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees