Talent Marketing Manager, Americas

The businesses of Merck KGaA, Darmstadt, Germany•Burlington, MA

2d•Remote

About The Position

Our Employer Branding team plays a crucial role in showcasing our unique culture and values while devising innovative strategies to attract the right talent. As the Talent Marketing Manager, Americas, you’ll be at the forefront of how we attract, engage, and inspire professionals who will shape the future of our three business units Healthcare, Life Science and Electronics. This is a high-impact, high-visibility role where your strategies will directly influence our ability to grow, innovate, and deliver for patients and customers across the region. Being part of a global team, you’ll shape employer branding and talent marketing across the US, Canada, and Latin America—working at the intersection of brand, marketing, and talent acquisition to position Merck KGaA, Darmstadt, Germany and our business brands (MilliporeSigma, EMD Serono, EMD Electronics) as employers of choice.

Requirements

Bachelor’s degree in marketing, Communications, Human Resources, or related field
Minimum 5 years of experience in employer branding, talent marketing, or marketing roles with transferable skills
Proven track record of developing and executing (talent) marketing campaigns or employer branding initiatives (positioning/reputation)
Strong understanding of digital marketing channels and social media platforms (Owned/earned/paid), including content creation, campaign analytics and performance measurement.

Nice To Haves

Proactive, results-oriented with ability to drive local/regional initiatives with minimum supervision.
Experience managing external agency partnerships / vendor relationships.
Strong collaboration, interpersonal and relationship-building skills
Experience with CRM systems is desirable.
Excellent written and verbal communication skills, knowledge of Spanish and/or Portuguese is a plus.

Responsibilities

Develop localized value propositions that resonate with regional/local talent markets
Serve as the regional expert on employer branding for HR, Communications, Talent Acquisition, and (senior) business stakeholders
Build a strong internal as well as industry network to spot talent needs and trends early on
Develop and execute regional employer branding strategies that elevate our reputation and attract hard-to-find talent across diverse markets and talent segments
Proactively partner with Talent Acquisition and business leaders to identify mid- to long-term talent needs and design attraction campaigns that build robust talent pipelines
Design, launch, and optimize multi-channel marketing campaigns (digital, social, events) that drive awareness, engagement, and applications from priority talent pools together with external partners
Create compelling, story-driven content—from social media posts to employee testimonials, videos, and thought leadership—that showcases our culture, innovation, and impact based on the global EVP framework
Measure, analyze, and report on campaign performance, using data and insights to continuously improve effectiveness and ROI