Senior Marketing Manager, Social Marketing

Ipsos•San Francisco, CA

3d•Hybrid

About The Position

The Sr. Marketing Manager will lead social media for Ipsos in the U.S., across all channels, with a special focus on LinkedIn. This role involves planning and executing Ipsos’ social presence to support thought leadership, event activations, solution launches, and internal culture initiatives. The approach emphasizes quality over quantity, with an upgraded strategy and creative execution aligned with global aims. The position requires coordination across content, events, and operations teams, maintaining the social editorial calendar, drafting and scheduling posts, creating assets, and monitoring/reporting on U.S. social media performance. Global coordination with the Global Director of social media is also key, ensuring local activation of global posts and compiling reports. The role will also plan and execute paid social campaigns, explore expansion to secondary social channels (Quora, TikTok, Instagram, Reddit), conduct competitive analysis, engage target audiences, and develop an Internal Influencer program including a U.S. Influencer Program and a U.S. Employee Advocacy effort. Additionally, the Sr. Marketing Manager will bring a commercial lens to marketing activities, creating USP-oriented messaging and collateral that bridges service line offerings with thought leadership campaigns. This includes developing deep relationships within service lines, understanding offers globally and in the U.S., and ensuring strategic service line topics are amplified through various content forums with supporting collateral. The role serves as the primary Marketing Point of Contact for U.S. sales materials, collaborating with service lines and the Marketing Editorial Board to create collateral in online and offline formats, including core capabilities and client impact stories, and coordinating with the Design Studio for asset production. Assets will be linked to campaigns and integrated into the Templafy Content Ecosystem. The position also manages the quality and quantity of the U.S. Marketo database. The company is committed to diversity and inclusion, providing equal opportunity and fostering an inclusive culture.

Requirements

Proven success building B2B social campaigns that create engagement and drive conversations.
Experience training leaders to be social influencers and employees to engage in social amplification of company posts.
Adept social metric management and optimization skills.
Technical skills to target, optimize, and scale paid media on LinkedIn and other platforms.
Knowledge of uploading ABM targets, matching data, and effective formats for paid media.
Unlimited curiosity to stay current on social media campaign best practices.
An insatiable hunger to understand target market and client needs and desires.
Writing skills that deliver clarity and nuance, removing jargon and focusing on client benefits with emotional resonance and wit.
Deep passion for B2B commercial wins, understanding how to build collateral that highlights value and addresses objections.
Knowledge of what content is needed at different stages of the sales cycle.
Ability to write value props, case studies, sales decks, checklists, ROI calculators, and other sales funnel tools.
Ability to move things forward without having all the answers and manage multi-stakeholder needs.
Self-motivated to be the best at your craft by reading industry journals, joining marketing communities, and having a network of B2B peers.
Familiarity with the market research industry and technology marketing.

Nice To Haves

If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply.
We may consider a variety of backgrounds for a particular role.
We are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to!

Responsibilities

Lead social media for Ipsos in the U.S., with a focus on LinkedIn.
Plan and execute Ipsos’ social presence to support thought leadership, event activations, solution launches, and internal culture initiatives.
Coordinate across content, events, and operations teams.
Maintain the social editorial calendar, draft and schedule posts, and create related assets.
Monitor and report on U.S. social media impressions and engagement.
Coordinate with the Global Director of social media for local activation of global posts and report compilation.
Plan and execute paid social campaigns to amplify specific campaigns to targeted audiences.
Develop and implement a strategy for expanding social channels to platforms like Quora, TikTok, Instagram, and Reddit.
Conduct competitive tracking to identify key themes gaining traction.
Engage target audiences to track and interact with key clients and prospects.
Develop and manage a two-fold Social Boost program, including a U.S. Influencer Program and a U.S. Employee Advocacy effort.
Create and connect USP-oriented messaging and collateral from targeted service line offerings to bridge to related Thought Leadership campaigns and activations.
Develop deep relationships within service lines and understand offers in detail at both U.S. and global levels.
Ensure strategic service line topics and offerings are amplified through other content forums with supporting collateral.
Serve as Marketing’s primary SALES MATERIALS Point of Contact with U.S. service lines and the Marketing Editorial Board.
Plan and create consistent, crisp, quality sales collateral in online and offline formats.
Coordinate with the Design Studio for asset production, including web pages, PPT/Google credentials, and video assets.
Manage and ensure the quality and quantity of the U.S. Marketo database, including regular refreshes of client and prospect lists.