Senior Marketing Manager, Social Marketing

Ipsos•San Francisco, CA

4d•Hybrid

About The Position

The Sr. Marketing Manager will lead social media for Ipsos in the U.S., across all channels, with a special focus on LinkedIn. This role will plan and execute Ipsos’ social presence to support creatively amplifying ongoing thought leadership, event and conference activations, prioritized solutions launches, and other key internal culture activations. The focus will be on quality over quantity with a “less is more” approach, aligned with global aims, and an overall upgraded strategy and creative execution. The role also involves creating commercial connections by aligning content-driven Marketing activities with Sales activities, bringing a commercial lens to create and connect USP-oriented messaging and collateral from targeted service line offerings to bridge to related Thought Leadership campaigns and activations. This includes ensuring strategic service line solutions and capabilities are consistently connected to relevant large U.S. flagship campaigns and proactively prepared with updated, crisp, and compelling collaterals. The role will also ensure that strategic service line topics and offerings amplified through other content forums have respective robust client-facing collaterals and toolkits. Additionally, the position will serve as Marketing’s primary SALES MATERIALS Point of Contact with U.S. service line and Marketing Editorial Board to plan and create consistent, crisp, quality sales collateral in both online and offline formats. Assets will be linked to campaigns and serve as critical components of the Templafy Content Ecosystem. The role will interface to plan and coordinate regularly with U.S. Marketing’s CONTENT TEAM, DESIGN TEAM, and EVENTS TEAM, and ultimately, its OPERATIONS TEAM. The position will also be responsible for managing and ensuring the quality and quantity of the U.S. Marketo database.

Requirements

Proven success building B2B social campaigns that create engagement and drive conversations.
Experience training leaders to be social influencers and all employees to engage in social amplification of company posts.
Adept social metric management and optimization.
Technical skills that allow you to target, optimize and scale paid media on LinkedIn and other platforms.
Ability to upload ABM targets, match data, and identify which formats deliver results.
Unlimited curiosity to stay current on social media campaign best practices.
An insatiable hunger to understand your target market and client needs and desires.
Writing skills that deliver clarity and nuance. The ability to remove jargon and get to benefits for clients with emotional resonance and wit.
Deep passion for B2B commercial wins – you understand how to build collateral that highlights value and squashes objections.
Knowledge of what piece of content is needed when in the sales cycle.
Ability to write value props, case studies, sales decks, checklists, ROI calculators, and other tools that move a sale through the funnel.
Ability to move things forward without having all of the answers and can manage multi-stakeholder needs.
Self-motivated to be the best at your craft by reading industry journals, joining marketing communities, and having a network of B2B peers.
Familiarity with the market research industry, and technology marketing.

Responsibilities

Plan and execute Ipsos’ social presence to support creatively amplifying ongoing thought leadership, event and conference activations, prioritized solutions launches, and other key internal culture activations.
Maintain the social editorial calendar and be responsible for the drafting and scheduling of posts.
Creation of related assets (with design support) for banners, videos, and related linked resources.
Monitoring and reporting on U.S. impressions and engagement.
Coordinate with the Global Director of social media to ensure that important global posts are locally activated.
Spearhead compiling all relevant reports for both local and global purposes.
Plan and enact any paid social campaigns to amplify specific campaigns to specific audiences to meet related goals and objectives, particularly in support of ABM strategies.
Develop a secondary strategy for expanding social channels to Quora, TikTok, Instagram, Reddit etc., to engage younger generations and find whitespace opportunities.
Competitive tracking to identify key themes that are gaining traction with our targets buyers that our competition is driving.
Target audience engagement to track and interact with our key clients and prospects.
Develop and manage a two-fold Social Boost program, designed to help amplify our U.S. social media presence and engagement across client networks and also within new audiences.
Create and manage a U.S. Influencer Program consisting of trained subject matter experts.
Create and manage a U.S. Employee Advocacy effort, including training and best practices communication.
Bring a commercial lens to create and connect USP-oriented messaging and collateral from targeted service line offerings to bridge to related Thought Leadership campaigns and activations.
Develop deep relationships within the service lines and understand our offers in detail both at the US and global level, coordinating with all relevant stakeholders.
Ensure that strategic service line (and cross-service line) topics and offerings that are amplified through other available content forums, such as Client Webinars, Data Drops, and Conference Speaking opportunities, have respective robust client-facing collaterals and toolkits.
Serve as Marketing’s primary SALES MATERIALS Point of Contact with U.S. service line and Marketing Editorial Board to plan and create consistent, crisp, quality sales collateral, in both online and offline formats.
Coordinate with the Design Studio the production of assets including web pages, PPT- and Google service -based credentials, video assets, etc.
Ensure assets are linked to campaigns but also serve as critical components of the Templafy Content Ecosystem.
Interface to plan and coordinate regularly with U.S. Marketing’s CONTENT TEAM, DESIGN TEAM, and EVENTS TEAM, as needed – and ultimately, its OPERATIONS TEAM.
Manage and ensure the quality and quantity of the U.S. Marketo database, including regular refreshes of client and prospect lists across the U.S. service lines and Client and Sector teams.