Senior Marketing Manager, Product and Service

Becton Dickinson Medical Devices•Durham, NC

18d•Onsite

About The Position

Join us and shape the future of pharmacy: The Senior Marketing Manager, Core product line and Service is a strategic leader within the US Pharmacy Automation Marketing team. This role is responsible for driving commercial success, market differentiation, and lifecycle management for Parata’s vial automation (Parata Max portfolio) and inventory management (RapidRx and Vmax portfolio) and be responsible for effective communication of our professional services offerings. The Senior Marketing Manager will shape and execute go-to-market strategies, lead product launches, and ensure a measurable impact across all customer segments. We are the makers of possible BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. About the role: Join us and shape the future of pharmacy: The Senior Marketing Manager, Core product line and Service is a strategic leader within the US Pharmacy Automation Marketing team. This role is responsible for driving commercial success, market differentiation, and lifecycle management for Parata’s vial automation (Parata Max portfolio) and inventory management (RapidRx and Vmax portfolio) and be responsible for effective communication of our professional services offerings. The Senior Marketing Manager will shape and execute go-to-market strategies, lead product launches, and ensure a measurable impact across all customer segments.

Requirements

Bachelor’s degree in business, marketing, communications, or related field (Masters degree preferred)
6+ years of marketing experience, preferably in pharmacy automation, medical device, or capital goods industry
Proven record of high performance in product marketing, launches, and lifecycle management
Experience with CRM systems, marketing automation platforms, and analytics tools (Salesforce, Power BI)
Strong written and verbal communication skills
Experience in digital marketing, tradeshow strategy, and planning
Ability to manage multiple projects in a fast-paced environment
Willingness to travel up to 20% (domestic tradeshows, customer events, team meetings)

Nice To Haves

Experience in tailored marketing approaches (retail, long term care, Health Systems, National Accounts, and other segments)
Service and product marketing experience

Responsibilities

Portfolio Leadership: Own the marketing strategy and execution for Parata’s vial automation (Max) and inventory management (RapidRx, Beacon) solutions.
Develop compelling value propositions, messaging, and collateral for each product group.
Lead product launches, commercialization, and sustaining activities.
Go-to-Market Execution: Design and drive omnichannel campaigns to generate high-quality leads and support sales teams.
Partner with sales, product management, and marketing operations to align activities with business goals.
Support participation in tradeshows, customer events, and executive briefings, such as high-profile product demonstrations
Customer Segment Focus: Ensure tailored marketing approaches for retail, long term care, Health Systems, National Accounts, and other segments.
Gather and analyze customer insights to refine strategies and address unmet needs.
Performance Optimization: Track and report on key metrics: MQLs, SQLs, contracts closed, campaign ROI, and customer engagement.
Drive continuous improvement through KPI tracking and analytics.
Service Marketing: Develop and execute service marketing initiatives to enhance customer satisfaction and retention.
Collaborate with service teams to communicate our value propositions and investments throughout the product lifecycle.