Senior Product Marketing and Content Manager
About The Position
Cerbo OptiMantra is a high-growth healthcare SaaS company, doing our part in the medical market to support holistic lifestyles and personalized medicine. Our software is purpose built for functional, integrative, direct primary care (DPC), and concierge medicine practices that are actively changing how healthcare is delivered. With our recent merger, Cerbo OptiMantra has become one of the leading platforms in this rapidly growing market. Our customers are redefining the patient experience, and Cerbo OptiMantra exists to give them the technology foundation to grow, scale, and deliver better care. As Senior Product Marketing and Content Manager, you will build and execute an AI-first approach to product marketing, SEO/GEO, and content-driven growth. This is a hands-on role for someone who can create high-impact content, support sales with strong competitive positioning, manage resources, and build AI- powered workflows that improve insights, speed, and performance across marketing.
Requirements
- 5 to 8 years in Product Marketing, Content Marketing, or Growth Marketing in SaaS
- Strong writing and storytelling skills with experience in blogging and long-form content
- Experience managing website content in a CMS
- Hands-on experience with HubSpot (or similar marketing automation platform)
- Experience creating and managing multi-channel content (written, video, social, visual)
- Experience with SEO and keyword strategy execution
- Familiarity with AI tools for content, research, or analysis
- Excitement to use AI to build and scale messaging across the sales funnel and customer marketing
- Experience building sales enablement materials
- Ability to operate independently in a fast-moving, lean environment
Nice To Haves
- Healthcare technology, EHR, or vertical SaaS experience
- Experience working with segmented ICPs or multi-product brands
Responsibilities
- Build workflows to analyze sales calls, CRM data, and win/loss insights
- Translate insights into messaging, positioning, and website updates
- Develop and maintain competitive battlecards and objection-handling frameworks
- Continuously refine ICP segmentation across key practice types
- Own keyword strategy aligned to high-intent segments
- Execute SEO and Generative Engine Optimization (GEO) strategies
- Identify content gaps and ranking opportunities using AI-supported research
- Optimize content performance based on data and search trends
- Write and produce blog content: Thought leadership, Whitepapers, Listicles
- Product and customer education materials
- Create high-performing email content, including nuture sequences, sales emails, and promotional campaigns
- Build scalable workflows for content production and repurposing
- Run A/B tests across:
- Educational vs. conversion-focused content
- Messaging angles and tone
- Formats including blogs, video, and infographics
- Create segment-specific nurturing, sales cadences and messaging
- Update sales decks, one-pagers, and supporting materials
- Align website and sales messaging for consistency
- Support product launches and GTM initiatives
Benefits
- Competitive compensation based on experience
- Paid Time Off and company holidays
- Comprehensive health, dental and vision benefits
- Short-term and long-term disability Insurance
- 401k plan with matching company contribution
- Real ownership and impact in a fast-growing health tech company
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1-10 employees
