Senior Marketing Manager, Onboarding and Early Month on Book (EMOB), Consumer Deposits

TD•Boston, MA

1d•Onsite

About The Position

As the Senior Marketing Manager, Onboarding and Early Month on Book, Consumer Deposits, you will lead a dynamic team of marketing professionals and serve as a strategic advisor to the Consumer Deposit Products and Payments (CDPP) business. In this influential role, you will be a key partner to business leaders, leveraging your expertise to fully understand their strategic objectives, client needs, and product offerings. You will transform these insights into robust, integrated marketing strategies, harnessing both digital and direct-to-consumer channels. Your contributions will directly shape business operations and drive impactful decisions at the highest level. This role focuses on developing and executing strategies to onboard and retain new deposit customers. Extensive banking experience will be essential as you architect and implement marketing initiatives designed to strengthen the onboarding journey including activation, primacy, and retention, and overall customer lifetime value. You will collaborate with a network of internal and external stakeholders to deliver sophisticated marketing plans and programs that exceed business goals, enhance the client experience, and drive profitable growth. You will be responsible for optimizing the customer journey at every touchpoint, bringing a data-driven approach to measure, analyze, and refine marketing investments to accelerate revenue and business expansion. As a valued member of the department, you have deposits (or other consumer) marketing experience at a top bank, or financial services/marketing experience with Fortune 500 companies with a proven track record of successfully navigating large, complex organizations. You have supported marketing planning for the business with a comprehensive understanding of how the business operates to solve technical, operational, and business problems. You also have experience crafting compelling and insights-based presentations that you will deliver to executives. The Senior Marketing Manager is a top-level marketing expert that manages/leads development and/or execution of marketing large scope plans/programs/projects/strategies by designing and delivering complex marketing solutions/insights consistent with TD’s marketing standards and strategies, in support of business results, customer engagement and experience.

Requirements

Undergraduate degree or relevant professional certifications, designations, or equivalent required
10+ years relevant experience
Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
Advanced knowledge of customer and brand research techniques and ability to develop analyses and insights that will drive customer strategy formation and business decisions
Knowledge of current and emerging competitor and market trends
Knowledge of risk management environment, standards and regulations
Ability to manage a budget and work within the constraints of that budget
Ability to contribute to strategic direction of the function and provide advice to senior leadership
Ability to establish goals and objectives that support the strategic plan
Skill in mentoring, coaching and performance management
Advanced ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
Ability to exercise sound judgement in making decisions
Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills
Ability to work collaboratively and build relationships across teams and functions
Skill in using analytical software tools, data analysis methods and reporting techniques
Skill in using computer applications including MS Office
Ability to analyze, organize and prioritize work while meeting multiple deadlines
Ability to work successfully as a member of a team and independently
Ability to handle confidential information with discretion
Extensive banking experience will be essential
Deposits (or other consumer) marketing experience at a top bank, or financial services/marketing experience with Fortune 500 companies with a proven track record of successfully navigating large, complex organizations.
Supported marketing planning for the business with a comprehensive understanding of how the business operates to solve technical, operational, and business problems.
Experience crafting compelling and insights-based presentations that you will deliver to executives.

Nice To Haves

Financial Services industry experience
Bachelor's Degree or MBA preferred
Deposits client onboarding experience
Ability to forecast initiatives and demand in order to develop annual strategic plan
Skill in managing budgets, P&L and resource allocation

Responsibilities

Designs, develops and executes marketing solutions to address marketing/business needs/plans/strategies, to support a positive customer experience and the brand, ensuring alignment with internal marketing standards/goals
Reviews, understands and ensures marketing solutions/initiatives are strategically sound and consistent with TD’s customer experience and brand image
Manages assigned projects from scoping/briefing to launch/fulfillment, following established processes, privacy processes and visual/brand standards
Participates in project scoping and preplanning sessions, proactively providing partners with advice and expertise on recommended tactics and marketing solutions
Works with marketing partners and business units to develop appropriate customer insights for marketing briefs
Develops creative briefs that consistently adhere to product positioning where applicable and leverage internal/external marketing creative experts on the development of creative
Conducts internal/external Agency/Supplier briefing sessions and creative presentations to internal clients
Provides ongoing communication to ensure appropriate stakeholders are notified of progress or changes in program content, budget, direction, timeline or status and escalates as appropriate
Proactively acknowledges errors; notifies management promptly where appropriate, and works with team to resolve
Captures and shares lessons learned from projects/campaigns/initiatives to be incorporated in future
Delivers strong marketing communications on strategy, on time, on budget and error free
Develops and maintains an understanding of TD businesses, products, policies and processes to deliver and ensure effective marketing solutions
Delivers actionable recommendations based on insights generated through integration of multiple sources (e.g. internal customer experience tracking programs, syndicated research, ad hoc analysis, competitive monitoring, external centres of excellence)
Assesses the effectiveness of programs, processes and documentation; evaluates the impact of marketing solutions on the achievement of business results
Delivers and manages programs (e.g. customer experience) and/or project plans by assigning and tracking workgroup project ensuring established processes are followed, and delivering all projects on strategy, on time, on budget and error free
Manages the appropriate use of resources (i.e., people, budget, processes) within area of responsibility
Develops and manages good working relationships and maintains open dialogue with key internal and external business partners to ensure adequate execution of project deliverables
Actively works to resolve escalated issues and manages changes within the project/program/initiative
Evaluates the effectiveness of corporate marketing processes/services and recommends/champions possible enhancements
Provides input and works with Marketing Planning to assist in the management of the Marketing calendar
Recognized within TD as an expert within own field of expertise
Provides advice and guidance to employees and business partners on customer experience, maintaining the brand image, standards, application and execution within area of expertise
Continuously enhances knowledge and keeps current with leading-edge and emerging strategies, capabilities and/or trends in own field of expertise and competitive landscape and drives innovation throughout the customer experience and insights process
Understands marketing disciplines and how they link together to deliver integrated solutions and enhanced customer experiences
Remains current with key business initiatives/issues and developments within TD
Participates in the annual planning cycle
Manages project budgets within forecasted spend
Arranges for timely billings, maintains progress billing standard and promptly communicates variances
Confirms quarterly forecast amounts (invoices and estimates) for quarterly budget lockdown
Identifies ways to increase production efficiencies in order to maximize marketing dollars spent on all marketing programs
Prioritizes and manages own workload to meet service level requirements for service and productivity
Adheres to enterprise frameworks or methodologies that relate to activities for respective business area(s)
Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities
Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate
Protects the interests of the organization – identifies and manages risks, and ensures the prompt and thorough resolution of escalated non-standard, high risk issues
Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience
Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices
Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist
Applies subject matter expertise in the discipline, provides guidance, assistance and direction to others
Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements
Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest
Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit
Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques
Participates in personal performance management and development activities, including cross training within own team
Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities
Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices
Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships
Contributes to a fair, positive and equitable environment that supports a diverse workforce
Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally

Benefits

base salary
variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan)
health and well-being benefits
savings and retirement programs
paid time off (including Vacation PTO, Flex PTO, and Holiday PTO)
banking benefits and discounts
career development
reward and recognition
regular development conversations
training programs
competitive benefits plan
online learning platform
variety of mentoring programs