Senior Marketing Manager, Engagement & Retention, Consumer Deposits

TD • Boston, MA

1d • Onsite

About The Position

As the Senior Marketing Manager, Engagement & Retention, Consumer Deposits, you will lead a dynamic team of marketing professionals and serve as a strategic advisor to the Consumer Deposit Products and Payments (CDPP) business. In this influential role, you will be a key partner to business leaders, leveraging your expertise to fully understand their strategic objectives, client needs, and product offerings. You will transform these insights into robust, integrated marketing strategies, harnessing both digital and direct-to-consumer channels. Your contributions will directly shape business operations and drive impactful decisions at the highest level. In this role, you will be responsible for developing and executing comprehensive strategies aimed at strengthening relationships with current deposit customers who are over one year of tenure at TD. Key accountabilities include designing and implementing multi-channel targeted customer marketing programs to drive engagement, loyalty, and retention, leveraging data and insights to identify opportunities for growth. You will lead initiatives that nurture and deepen customer relationships, monitor performance metrics to ensure effectiveness, and adjust strategies as needed to maximize results and accelerate revenue and business expansion. Additionally, you will identify trends, anticipate customer needs, and proactively address challenges to maintain and grow a high-quality customer base. As a valued member of the department, you have deposits (or other consumer) marketing experience at a top bank, or financial services/marketing experience with Fortune 500 companies with a proven track record of successfully navigating large, complex organizations. You have supported marketing planning for the business with a comprehensive understanding of how the business operates to solve technical, operational, and business problems. You also have experience crafting compelling and insights-based presentations that you will deliver to executives. The Senior Marketing Manager is a top-level marketing expert that manages/leads development and/or execution of marketing large scope plans/programs/projects/strategies by designing and delivering complex marketing solutions/insights consistent with TD’s marketing standards and strategies, in support of business results, customer engagement and experience.

Requirements

• Undergraduate degree or relevant professional certifications, designations, or equivalent required.
• 10+ years relevant experience.
• Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets.
• Advanced knowledge of customer and brand research techniques and ability to develop analyses and insights that will drive customer strategy formation and business decisions.
• Knowledge of current and emerging competitor and market trends.
• Knowledge of risk management environment, standards and regulations.
• Ability to manage a budget and work within the constraints of that budget.
• Ability to contribute to strategic direction of the function and provide advice to senior leadership.
• Ability to establish goals and objectives that support the strategic plan.
• Skill in mentoring, coaching and performance management.
• Advanced ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives.
• Ability to exercise sound judgment in making decisions.
• Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills.
• Ability to work collaboratively and build relationships across teams and functions.
• Skill in using analytical software tools, data analysis methods and reporting techniques.
• Skill in using computer applications including MS Office.
• Ability to analyze, organize and prioritize work while meeting multiple deadlines.
• Ability to work successfully as a member of a team and independently.
• Ability to handle confidential information with discretion.

Nice To Haves

• Bachelor's or Master's degree.
• Financial Services experience.
• Deposits customer marketing experience.
• Engagement retention.
• Ability to forecast initiatives and demand in order to develop annual strategic plan.
• Skill in managing budgets, P&L and resource allocation.
• Advanced ability to lead, plan, implement and evaluate program/project activities to ensure completion of product initiatives.
• Skill in talent development and performance management.

Responsibilities

• Develop and execute comprehensive strategies aimed at strengthening relationships with current deposit customers who are over one year of tenure at TD.
• Design and implement multi-channel targeted customer marketing programs to drive engagement, loyalty, and retention.
• Leverage data and insights to identify opportunities for growth.
• Lead initiatives that nurture and deepen customer relationships.
• Monitor performance metrics to ensure effectiveness, and adjust strategies as needed to maximize results and accelerate revenue and business expansion.
• Identify trends, anticipate customer needs, and proactively address challenges to maintain and grow a high-quality customer base.
• Manage/lead development and/or execution of marketing large scope plans/programs/projects/strategies by designing and delivering complex marketing solutions/insights consistent with TD’s marketing standards and strategies, in support of business results, customer engagement and experience.
• Oversee multiple and/or complex marketing projects/programs/strategies that may impact several businesses/product lines.
• Integrate knowledge of the enterprise function's or business segment’s overarching strategy in leading program design, policy formulation or operating standards within one or more areas of expertise.
• Anticipate emerging business trends and regulatory/risk issues as a basis for recommending large-scale product, technical, functional or operations improvements.
• Serve as a source of expert advice to senior management in field of specialty; may lead team(s) of related specialists/experts.
• Advise on execution strategy and lead the development and deployment of functional programs or initiatives within their own field or across multiple specialties.
• Solve unique and ambiguous problems with broad impact; typically oversee standards, controls and operating methods that have significant financial and operational impact within the context of their own field.
• Engage stakeholders to take action; serve as a source of expert advice, influence change; frame information in a broader organizational context.
• Provide leadership guidance, make recommendations and collaborate with business to ensure solutions meet the business needs on a complex project or program.
• Identify and lead problem resolution for project/program complex requirements related issues at all levels.
• Design, develop and execute marketing solutions to address marketing/business needs/plans/strategies, to support a positive customer experience and the brand, ensuring alignment with internal marketing standards/goals.
• Review, understand and ensure marketing solutions/initiatives are strategically sound and consistent with TD’s customer experience and brand image.
• Manage assigned projects from scoping/briefing to launch/fulfillment, following established processes, privacy processes and visual/brand standards.
• Participate in project scoping and preplanning sessions, proactively providing partners with advice and expertise on recommended tactics and marketing solutions.
• Work with marketing partners and business units to develop appropriate customer insights for marketing briefs.
• Develop creative briefs that consistently adhere to product positioning where applicable and leverage internal/external marketing creative experts on the development of creative.
• Conduct internal/external Agency/Supplier briefing sessions and creative presentations to internal clients.
• Provide ongoing communication to ensure appropriate stakeholders are notified of progress or changes in program content, budget, direction, timeline or status and escalate as appropriate.
• Proactively acknowledge errors; notify management promptly where appropriate, and work with team to resolve.
• Capture and share lessons learned from projects/campaigns/initiatives to be incorporated in future.
• Deliver strong marketing communications on strategy, on time, on budget and error free.
• Develop and maintain an understanding of TD businesses, products, policies and processes to deliver and ensure effective marketing solutions.
• Deliver actionable recommendations based on insights generated through integration of multiple sources (e.g. internal customer experience tracking programs, syndicated research, ad hoc analysis, competitive monitoring, external centres of excellence).
• Assess the effectiveness of programs, processes and documentation; evaluate the impact of marketing solutions on the achievement of business results.
• Deliver and manage programs (e.g. customer experience) and/or project plans by assigning and tracking workgroup project ensuring established processes are followed, and delivering all projects on strategy, on time, on budget and error free.
• Manage the appropriate use of resources (i.e., people, budget, processes) within area of responsibility.
• Develop and maintain good working relationships and maintain open dialogue with key internal and external business partners to ensure adequate execution of project deliverables.
• Actively work to resolve escalated issues and manage changes within the project/program/initiative.
• Evaluate the effectiveness of corporate marketing processes/services and recommend/champion possible enhancements.
• Provide input and work with Marketing Planning to assist in the management of the Marketing calendar.
• Provide advice and guidance to employees and business partners on customer experience, maintaining the brand image, standards, application and execution within area of expertise.
• Continuously enhance knowledge and keep current with leading-edge and emerging strategies, capabilities and/or trends in own field of expertise and competitive landscape and drive innovation throughout the customer experience and insights process.
• Understand marketing disciplines and how they link together to deliver integrated solutions and enhanced customer experiences.
• Remain current with key business initiatives/issues and developments within TD.
• Participate in the annual planning cycle.
• Manage project budgets within forecasted spend.
• Arrange for timely billings, maintain progress billing standard and promptly communicate variances.
• Confirm quarterly forecast amounts (invoices and estimates) for quarterly budget lockdown.
• Identify ways to increase production efficiencies in order to maximize marketing dollars spent on all marketing programs.
• Prioritize and manage own workload to meet service level requirements for service and productivity.
• Adhere to enterprise frameworks or methodologies that relate to activities for respective business area(s).
• Ensure respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities.
• Consistently exercise discretion in managing correspondence, information and all matters of confidentiality; escalate issues where appropriate.
• Protect the interests of the organization – identify and manage risks, and ensure the prompt and thorough resolution of escalated non-standard, high risk issues.
• Conduct internal and external research projects; support the development/delivery of presentations/communications to management or broader audience.
• Conduct meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices.
• Monitor service, productivity and assess efficiency levels within own function and implement continuous process/performance improvements where opportunities exist.
• Apply subject matter expertise in the discipline, provide guidance, assistance and direction to others.
• Actively manage relationships within and across various business lines, corporate and/or control functions and ensure alignment with enterprise and/or regulatory requirements.
• Keep abreast of emerging issues, trends, and evolving regulatory requirements and assess potential impacts.
• Maintain a culture of risk management and control, supported by effective processes in alignment with risk appetite.
• Participate fully as a member of the team, support a positive work environment that promotes service to the business, quality, innovation and teamwork and ensure timely communication of issues/points of interest.
• Provide thought leadership and/or industry knowledge for own area of expertise in own area and participate in knowledge transfer within the team and business unit.
• Keep current on emerging trends/developments and grow knowledge of the business, related tools and techniques.
• Participate in personal performance management and development activities, including cross training within own team.
• Keep others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities.
• Contribute to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices.
• Lead, motivate and develop relationships with internal and external business partners/stakeholders to develop productive working relationships.
• Contribute to a fair, positive and equitable environment that supports a diverse workforce.
• Act as a brand ambassador for your business area/function and the bank, both internally and/or externally.

Benefits

• Base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan).
• Health and well-being benefits.
• Savings and retirement programs.
• Paid time off (including Vacation PTO, Flex PTO, and Holiday PTO).
• Banking benefits and discounts.
• Career development.
• Reward and recognition.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed