Senior Marketing Manager New Product Development - Joico

Henkel • Culver City, CA

10h • Hybrid

About The Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world. Dare to learn new skills, advance in your career and make an impact at Henkel.

Requirements

• 5+ years of experience with a focus in professional haircare or beauty
• Strong understanding of professional and consumer needs
• Bachelors' degree or relevant experience in new product development
• Strong strategic thinking, ability to deduce conclusions from market research to develop and execute effective brand strategies
• Proficient in utilizing data to make informed choices
• Excellent communication, collaboration, and project management abilities
• High attention to detail and ability to manage multiple priorities
• Financial acumen (budget management, business cases, P+Ls)
• Advanced presentation skills and storytelling for senior level audiences
• Leadership capabilities to foster a collaborative work environment

Responsibilities

• Translate professional insights, cultural trends, and consumer behavior into differentiated product concepts, positioning, and global campaigns
• Partner with Marketing Director, shaping brand strategy and long-range innovation pipeline in close collaboration with senior brand leadership
• Own select product strategy including new launch forecasting, sizing, and business case development
• Present clear recommendations to leadership and sharpening facts to drive confident decision making
• Lead end to end new product development, building strong product briefs and data driven business cases aligned to brand, performance, and financial targets
• Own stage gates for cross functional alignment to deliver high performance, margin accretive innovation
• Partner with R&D and Supply Chain to manage development timelines and ensure on time launches meeting cost of goods benchmarks (COGs)
• Communicate project status, risks, and key decisions clearly to internal and external stakeholders
• Partner with Consumer Market Research to brief, test, and validate concepts with professional stylists, consumers and research partners
• Craft market-leading product positioning marketing concepts and compelling claims for new launches
• Partner closely with Packaging to lead pack briefs, color and material direction, and artwork routing, ensuring packaging delivers on brand vision, shelf impact

Benefits

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior