Senior Marketing Manager – Immuno-Oncology

AstraZeneca•Gaithersburg, MD

1d•Hybrid

About The Position

This role leads personal promotion for a priority indication in immuno-oncology and orchestrates HCP engagement across channels to reshape the US market. The position translates scientific leadership into compelling, compliant campaigns that differentiate the brand, accelerate appropriate adoption, and ultimately benefit patients. The role involves partnering closely with cross-functional colleagues and agencies to build new capabilities, move fast on insights, and deliver work that meets rigorous standards. The position is based at the Gaithersburg, MD campus and reports to the Head of Marketing, working within an agile, collaborative environment.

Requirements

Bachelor's Degree in relevant field
Two or more years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, business planning, sales training
High emotional intelligence with a collaborative, inclusive approach that drives team success
Experience building and integrating new capabilities that are relevant for brand success
Excellent oral and written communication skills, with ability to clearly and concisely communicate complex constructs
Outstanding project management skills and experience handling multiple vendors, marketing partners, agency partners and budgets
Ability to effectively manage multiple contending priorities and projects
Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
Experience working closely with field sales organizations to implement sales or marketing programs with measurable business impact
Ability to lead without authority
High capability at working collaboratively, thinking strategically and operating effectively in a rapidly evolving and competitive market place
High ethical standards and personal integrity

Nice To Haves

MBA or other advanced degree in relevant field
Oncology or specialty care experience
Experience across multiple promotional channels (Personal, Non-Personal and Digital, Peer to Peer)
Product launch experience
Customer facing experience
Experience with Medical, Legal, and Regulatory (MLR) regulations, reviews and processes
Prior in-line HCP marketing experience

Responsibilities

Lead personal, and peer-to-peer HCP marketing strategies in the US to differentiate the brand and drive appropriate utilization in a competitive IO landscape.
Shape branded and unbranded HCP initiatives and ensure coordinated execution across channels and functions to educate, activate, and reinforce value.
Engage with field teams to capture local insights and convert them into targeted messaging, tools, and resources with measurable business impact.
Manage agency partners, workflows, and budgets (POs, invoices) to deliver on-time, on-budget programs that raise quality and speed.
Collaborate with peer indication leads to improve strategic coherence and executional pull-through across the portfolio.
Partner with medical, legal, regulatory, and compliance teams to develop and complete initiatives that meet all standards without compromising effectiveness.
Identify, evaluate, and adopt new partnerships and technologies; build new capabilities essential for sustained brand success.