Senior Marketing Manager / Growth Strategist

Renewal by Andersen of Eastern NY•Schenectady, NY

28d

About The Position

Renewal by Andersen of Eastern NY is seeking a high-performing Senior Marketing Manager / Growth Strategist to lead one of the largest direct-response marketing operations in the home improvement industry. This role oversees a seven-figure annual investment across multiple lead-generation channels and goes beyond managing campaigns. It owns the company's traditional and digital lead generation strategy and is expected to continuously improve lead volume and marketing efficiency. The Senior Marketing Manager / Growth Strategist works directly with executive leadership to develop and execute strategies to drive profitable growth, and optimize multi-channel marketing campaigns focused on generating high-quality homeowner leads for window and door replacement projects. Success in this role requires continuously identifying, testing, measuring, and scaling new lead-generation opportunities. We are not looking for someone to simply manage existing marketing programs. We are looking for someone who will help us discover the next source of growth.

Requirements

7+ years of marketing experience with a focus on lead generation and direct-response marketing.
Experience managing multi-channel marketing budgets exceeding $1 million annually.
Demonstrated success managing paid digital advertising campaigns.
Experience building and optimizing lead-generation funnels.
Strong background in Google Ads, Analytics, CRM systems, and marketing automation.
Data-driven mindset with strong analytical skills.
Excellent communication and project management abilities.
Familiarity with platforms such as HubSpot, Salesforce, Service Titan, LeadPerfection, or similar CRMs.

Nice To Haves

Home improvement, remodeling, roofing, HVAC, solar or residential services experience preferred.

Responsibilities

Own the company's lead generation strategy across all traditional and digital channels.
Develop and execute direct-response marketing campaigns that generate qualified homeowner leads.
Manage and optimize the full marketing funnel from initial inquiry through appointment setting and sales conversion.
Improve cost-per-lead issued (CPLI), cost-per-acquisition (CPA), and overall return on marketing investment.
Continuously identify, evaluate, test, and scale new lead-generation channels.
Challenge existing assumptions and proactively uncover new opportunities.
Build a culture of experimentation through structured testing and measurement.
Stay current on emerging marketing technologies, platforms, and consumer trends.
Manage paid advertising campaigns across Google Ads, Local Service Ads (LSAs), Meta (Facebook & Instagram), YouTube, and display and retargeting networks.
Oversee SEO strategy and local search visibility.
Conduct A/B testing to improve lead conversion rates.
Manage direct mail, print, repeat, referral and other traditional channels.
Support marketing for events, retail, neighborhood marketing and local partnerships.
Measure offline attribution and optimize investment.
Monitor marketing KPIs and present regular performance reports.
Analyze campaign performance and recommend improvements.
Manage marketing budgets effectively and maximize ROI.
Work closely with ownership and sales leadership to align lead-generation goals.
Oversee relationships with marketing agencies, designers, media vendors.
Ensure all campaigns align with company objectives and brand standards.
Hold external agencies and vendors accountable for measurable results.