Senior Marketing Manager - Events

Highspring•Nashville, TN

2d•Hybrid

About The Position

We’re looking for a Senior Marketing Manager, Events to fully own and evolve our global events program and team—from strategy and planning through execution, measurement, and optimization. This is a high‑visibility role with broad exposure to senior leadership, business unit leaders, and field teams across the organization. This role is ideal for a strategic, detail‑oriented marketer who thrives in complexity, enjoys building scalable programs, and can manage a team of events specialists. You’ll act as the quarterback of our events engine, ensuring events are not one‑off moments, but a repeatable, revenue‑driving system.

Requirements

Bachelor’s Degree in Marketing or related field.
6-8 years of experience in B2B marketing, with significant ownership of events or experiential programs
Proven track record managing both organic and paid event strategies and execution.
Deep understanding of social media platform best practices, algorithms, and audience engagement tactics.
Experience with employee advocacy platforms (e.g., DSMN8) and executive thought leadership.
Strong writing and storytelling skills with the ability to tailor messages to different audiences.
Analytical mindset with the ability to pull insights from data and make recommendations.
Content Planning & Creation – Strong editorial and visual eye with the ability to collaborate on or oversee the creation of compelling content.
Campaign Management – Experience running targeted campaigns with clear KPIs and conversion goals.

Nice To Haves

Experience with people management is preferred, but not required.

Responsibilities

Lead, mentor, and empower a high-performing events team
Build and manage a skilled events team, fostering an environment of growth, collaboration, and accountability
Set clear goals and expectations, providing ongoing feedback and coaching to develop talent and maximize team performance
Champion diversity, inclusion, and professional development—ensuring all team members are empowered to contribute and advance
Lead by example in operational excellence, strategic thinking, and results orientation, inspiring the team to achieve ambitious business goals
Designing and executing a balanced event portfolio across webinars, CPE programs, executive dinners, roundtables, conferences, and flagship in‑person experiences
Translating business goals (pipeline, revenue, brand, community) into a clear annual events roadmap
Applying and evolving our tiered event model to ensure the right level of support, consistency, and scalability across markets
Serving as the single point of accountability for event outcomes, timelines, and quality
Advise on where events fit into the buyer journey and how they support pipeline creation and account growth
Assist in guiding stakeholders toward the right event formats based on audience, objectives, and budget
Balance global consistency with local flexibility—empowering offices while protecting brand, data integrity, and ROI
Manages and optimizes the company’s presence at industry events, trade shows, webinars, and partner-hosted activations to ensure brand consistency, audience engagement, and alignment with broader marketing goals
Develops and executes multi-channel event promotion strategies across email, digital, and partner platforms to drive awareness, registrations, and ROI
Enables field by coordinating materials for sales-led attendee outreach
Own and continuously improve event planning workflows, timelines, and playbooks
Ensure consistent use of tools and platforms (registration, email automation, check‑in, reporting)
Partner with creative, content, digital, and operations teams to deliver cohesive event experiences
Proactively identify risks, bottlenecks, and opportunities to improve speed and quality
Manage event-related web pages, content, and registration workflows to ensure alignment with campaign goals and seamless audience experience
Define and track core event KPIs: registrations, attendance, engagement, pipeline influenced, revenue, and ROI
Partner with marketing analytics to maintain clean, standardized reporting
Deliver executive‑ready insights that highlight what’s working, what’s not, and where to invest next
Use data to optimize event mix, formats, budgets, and follow‑up strategies