Senior Marketing Manager, Employer & Advisor Marketing

Fidelity Investments • Smithfield, RI

4d

About The Position

As a member of our Fidelity Workplace Employer & Advisor Marketing (EAM) team, you will join a group of marketers focused on driving Workplace Investing value prop and messaging activation, employer brand awareness, and cross-functional storytelling through engaging content and experiences. Your role will be focused on generating and coordinating B2B employer awareness activities.

Requirements

• A bias toward action; independent self-starter
• Minimum of 7 years of experience in marketing, ideally in a business to business or agency role.
• Bachelor’s degree; advanced degree preferred
• Experience with marketing communication frameworks and deployment across complex, matrixed organizations.
• Passionate about teamwork with an appreciation for the value of diverse opinions and different skillsets
• A desire to leverage data and insights to drive marketing strategy
• Strong social skills, including the ability to work across the organization and communicate, influence, and negotiate effectively with partners.
• Outstanding project/program management, and problem-solving capabilities
• Curious and eager to learn

Responsibilities

• Co-create and execute the marketing plan for B2B brand value prop related activities
• Co-create and activate the messaging for Workplace, including horizontal and vertical alignment
• Work across EAM to coordinate top themes and ideas for Paid Media coordination, website placement, and content creation.
• Coordinate a mid-funnel content calendar and social calendar
• Ensure employer messaging alignment with Meetings & Events
• Liaison with insights team to conduct brand research to create benchmarks on awareness and engagement
• Support cross-team innovation initiatives as needed

What This Job Offers

• Job Type: Full-time
• Career Level: Senior