Senior Marketing Manager, Content & Creator Strategy

Wisp

1d • Remote

About The Position

Since 2018, Wisp has been on a mission to put healthcare back in patients’ hands. We connect patients with hassle-free sexual + reproductive care online, with discreet and convenient treatment that saves them time, money, and stress. Our goal is to empower everyone to make the decisions about their health that are right for them. We’ve scaled quickly, serving patients across the nation and becoming part of the WELL Health family—and now we want you.
We are a growing, fully-remote team in the United States looking for collaborators who are committed to our mission, passionate about results, eager to build something amazing, and excited to have high levels of ownership, accountability, and personal growth.
We are currently looking for a Senior Marketing Manager, Content & Creator Strategy to own and scale our creator ecosystem across channels. In this role, you’ll sit at the intersection of brand storytelling and performance—building programs that drive both brand affinity and measurable growth.
You’ll lead the strategic direction of influencer, UGC, and thought leadership initiatives while staying close to execution—partnering with Growth, Creative, and Medical teams to ensure content is high-performing, on-brand, and compliant. You’ll manage a small but high-impact team and play a key role in shaping how Wisp shows up across social and creator-driven channels.
This is an ideal role for a strategic, hands-on leader who thrives in fast-paced environments and is excited to build scalable, creator-led growth programs.

Requirements

• 8–10+ years of experience in influencer marketing, creator partnerships, or brand marketing in a high-growth environment.
• Experience building and scaling multi-channel creator or UGC programs that drive both brand and performance outcomes.
• A deep understanding of social platforms (TikTok, Instagram, YouTube, Reddit, LinkedIn) and what makes content perform.
• A strong people manager with experience leading direct reports and external partners or contractors.
• Both strategic and hands-on—comfortable setting vision while also writing briefs, scripts, and guiding execution.
• Must be authorized to work in the country this requisition states.

Responsibilities

• Own and scale Wisp’s influencer and creator strategy across organic, paid, affiliate, and gifting programs.
• Build and manage a high-performing network of creators and brand ambassadors aligned with Wisp’s voice and clinical credibility.
• Lead a cross-channel UGC strategy, ensuring content is optimized across social, paid media, web, and lifecycle marketing.
• Partner with Growth to adapt creator content into high-performing paid assets, while managing budget and tracking ROI.
• Manage and develop a small team, while partnering with Legal and Medical to ensure all content is accurate and compliant.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 11-50 employees