Senior Marketing Manager, Consumables Marketing Insights and Innovation

Amazon • Seattle, WA

31d

About The Position

Are you a marketer who thrives in an agile environment where you can develop
bold growth strategies and deliver seamless execution? Do you have a knack for
crafting clear and compelling customer value propositions, building high-impact
campaigns, and using customer data to uncover actionable insights?

Bring your marketing creativity and analytical mindset to the Consumables
Marketing team and help establish Amazon as the preferred shopping destination
for Everyday Essentials. As a Senior Marketing Manager, you will lead the
development and execution of marketing strategies that drive customer
acquisition, repeat engagement, and habit formation across key everyday
Consumables categories

Everyday Essentials represents one of Amazon’s largest growth opportunities to
establish Amazon as the everyday store. In this role, you will leverage your
marketing, analytical, and program management expertise to imagine, plan,
implement, and optimize customer campaigns that drive long-term category growth.
You will partner closely with retail, product, vendor, and central marketing
teams to deliver scalable marketing programs that strengthen customer perception
of value, convenience, and selection on Amazon.

This position offers a unique opportunity to shape the next phase of growth for
Everyday Essentials within one of the world’s leading retailers.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Nice To Haves

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• Experience using data and metrics to measure impact and determine improvements

Responsibilities

• Create long-term and short-term marketing strategies to drive growth in Everyday Essentials through new customer acquisition, increased customer engagement, and repeat purchase behavior.
• Use customer insights and performance data to develop a deep understanding of purchase drivers, barriers, and shopping habits, and translate those insights into innovative campaigns and category marketing initiatives.
• Plan and execute high-visibility marketing and merchandising campaigns that inspire customers, improve price perception, and drive growth in traffic, conversion, and customer penetration.
• Lead the strategy and execution of new marketing mechanisms designed to drive habit formation and increase purchase frequency across Consumables categories.
• Partner closely with cornerstone vendors and internal teams to develop joint marketing initiatives that strengthen category growth and customer engagement.
• Create innovative internal and external partnerships to drive organic visibility and traffic for Everyday Essentials categories.
• Develop and execute financial investment plans in partnership with Finance, establishing clear success metrics and measurement mechanisms to evaluate marketing performance.
• Collaborate with central marketing teams to identify and reapply best practices and scale successful test-and-learn initiatives across paid, owned, and earned marketing channels.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed