Senior Marketing Manager - American Football

Hudl•Lincoln, NE

10h•Hybrid

About The Position

At Hudl, we build great teams and foster a culture where everyone feels supported. We are looking for a Senior Marketing Manager, American Football, to lead our marketing efforts across the entire football ecosystem in North America. This role requires a deep passion for American football and a drive to master the industry's nuances. You will be responsible for generating demand for our football products, including automated cameras, video analysis tools, and recruiting platforms, by building trust, loyalty, and community within the coaching community. This is an opportunity to combine marketing expertise with deep knowledge of the sport to drive significant growth in our most prominent market.

Requirements

Deep passion for American football and a comprehensive understanding of the North American ecosystem—from the NFL and NCAA down to high school and youth grassroots teams.
Full grasp of football schemes, terminology, and the specific needs of a coaching staff.
5–8 years of experience in Marketing, Sales, or an adjacent commercial role with a proven track record of building brand trust and driving revenue.
Decisions rooted in data—whether analyzing sales pipelines or campaign performance—and the ability to weave that data into a compelling, creative narrative.
Ability to translate complex football insights and technical product features into authentic "coach-speak" that resonates with the football community.
Mastery of internal alignment, navigating a matrixed organization, managing expectations across multiple high-level stakeholders, and unifying diverse teams around a single, cohesive winning strategy.
Background in software-as-a-service, including experience with modern go-to-market approaches and business drivers.

Nice To Haves

Prior experience with video analysis software, recruiting platforms (like Hudl or similar), or sports camera technology.
Constantly looking for ways to improve and adapt; comfortable running tests, experimenting with new channels, and using results to iterate.
Ability to juggle multiple projects at different stages, focusing on high-impact work while balancing long-term strategy with quick-turn execution.

Responsibilities

Define and lead multi-channel, full-lifecycle marketing campaigns to increase demand, drive revenue, and position the company as the top technology partner for capture, performance analysis, and recruiting.
Define, own, and execute a complete content roadmap to grow the brand, inspiring and educating coaches and athletes while driving conversion and sales.
Serve as the internal authority on the American Football audience, identifying high-impact channels where coaches are active, and leading the development of creative, needle-moving campaigns.
Foster loyalty and encourage user-generated content, turning customers into active advocates for the technology.
Champion the use of AI to enhance content creation, segmentation, personalized outreach, and workflow efficiency.
Operate as a data-informed leader by continuously evaluating performance, optimizing outcomes, and reporting progress.
Work closely with Product, Sales, and Brand teams to ensure alignment from product release to market execution.