Commercial Marketing Associate, American Girl

Mattel•El Segundo, CA

21h•Onsite

About The Position

The Marketing Associate role is responsible for supporting the Marketing team with integrated marketing strategy and planning, insights and business analysis, cross-functional team management, and omnichannel marketing execution. The MA will lead campaign planning and marketing initiatives to support American Girl’s sales growth across all channels, with a strong focus on DTC and retail execution. The ideal candidate for this role will have skills in strategic thinking, impeccable project management and organizational skills, demonstrated excellence in communication, and the proven ability to deliver measurable results in a fast-paced environment with multiple priorities.

Requirements

Minimum 1 - 3+ years of marketing experience in multi-channel Retail or Consumer Products industry.
Integrated marketing experience required across paid media (digital, influencers, out of home) and owned channels including e-commerce, retail stores, e-mail, social, print/direct mail.
Excellent written/verbal, time management, and quantitative/analytical skills required.
Ability to independently build compelling visual marketing presentations.
Strong PowerPoint and Excel skills.
Exhibits creative and analytical thinking abilities with strong storytelling capabilities and an ability to connect the dots.
An exceptional ability to communicate the overarching strategy with a consumer-first lens, in a voice that's strong, clear and focused.
Strong business acumen.
Ability to take conclusions from data and communicate and present those actionable insights to leadership and business executives.
Wants to deliver impact both as an individual and as a team.
Comfortable taking ownership to drive discussions with cross-functional partners resulting in a consensus recommendation.
A proven willingness to go the extra mile and take initiative on the things that need to be done.
Comfortable with ambiguity and changing priorities.
A continuous learner that is ready to push the Marketing organization into new areas and challenge the status quo.
Maintain a positive attitude that rolls with changes.
High EQ.
Excellent communication skills, the ability to compromise and the desire to work with skill sets across the entire organization.
Will be expected to lead teams that include team members with more senior titles.

Responsibilities

Develop overarching omnichannel strategy and marketing briefs across key sub-brands within American Girl with Marketing Manager. Articulate target audience, positioning, messaging and creative guardrails, KPIs to ensure sales objectives are hit. Leverage consumer insights and learnings from past campaigns to ensure we are set up for success. Build overarching marketing plans with timelines, responsibilities, and channel KPIs.
Lead promotional activity timelines for the year, with quarterly presentations to VP on approach. Bring fresh ideas on promotional ideas and strategic thinking on when to promote which SKUs. Work closely with Analytics team to establish forecasts, and with Ecom and Retail teams to set up and execute promotions flawlessly.
Lead build out of American Girl catalog with recommendations for catalog flow (which SKUs to include where), what times of year to drop, audience size per catalog, page count per catalog. Work closely with the Creative team to bring catalog to life against timelines and with leadership feedback integrated at each milestone. Also work closely with outside agencies as relevant to ensure POs and other business needs are processed effectively.
Lead day-to-day execution across assigned AG segments, closely monitor sales performance across all channels, and leverage data to recommend changes to plans as needed to meet business results for revenue and profit targets. Work closely with relevant cross-functional partners and lead meetings where appropriate.