Senior Marketing Events Manager
About The Position
The Senior Marketing Events Manager will own VIP's event strategy as a pipeline engine, serving as the first dedicated event manager for the 50-year-old organization. This role involves designing and executing a calendar of owned events, roadshows, and industry conference presences to generate qualified leads, accelerate deals, and deepen customer relationships. Events at VIP are viewed as revenue vehicles, not just brand awareness plays. The successful candidate will leverage their SaaS company event expertise and processes to bring organization and project management to the team. This role will also play a key part in transforming the outward face of VIP, including its booth and event presence, and will own the annual customer summit for over 500 attendees.
Requirements
- 6+ years of B2B events experience with demonstrable pipeline and revenue outcomes
- Experience managing large-scale owned events (500+ attendees) and multi-city roadshow programs
- Strong project management skills with the ability to manage multiple events simultaneously
- Proven track record of aligning events strategy to sales and revenue goals
- Proven pre, during, and post event playbook that is repeatable, scalable process for event management across internal teams
- Experience with event technology platforms (Cvent, EventMobi, or similar)
- Budget management experience — ability to maximize ROI within defined spend parameters
- Proficient in Hubspot
- Willingness to be curious with AI and to drive work creativity using AI-tools
- Strong executive presence and communication skills
Nice To Haves
- SaaS business experience a plus
- Beverage, alcohol or CPG industry experience a plus
Responsibilities
- Own end-to-end strategy, planning, and execution for VIP's annual Summit, roadshows, and large and small beverage industry events
- Build a repeatable events program and processes focused on clear pipeline attribution, with pre-defined revenue goals and post-event ROI reports for every event
- Partner with sales to align event targeting to key accounts and active pipeline, ensuring the right buyers are in the room
- Manage vendor relationships, venue contracts, AV, catering, and all event logistics
- Develop pre-event demand gen campaigns in partnership with the demand gen manager to maximize registration and attendance
- Own VIP's presence at major industry conferences (NBWA, WSWA) — booth strategy, sponsorships, speaking opportunities
- Build VIP Summit 2027 from the ground up as a flagship customer retention and expansion event
- Utilize VIP-approved AI tools to creatively drive efficiency and enrich your work
Benefits
- Health Insurance
- Vision and Dental Expense Reimbursement
- 401k Match and Employer Contributions
- Life and Disability Insurance
- Health Savings and Flexible Spending Accounts
- Paid Parental Leave
- On-site Child Care Center (VT)
- On-site Fitness Center (VT)
- On-site Health Clinic (VT)
- Discounted Gym Memberships
- Combined Time Off and Floating Holidays
- Flex and Hybrid Schedules
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
