Senior Marketing Events Manager

GoFundMe

3h•$94,500 - $141,500•Remote

About The Position

GoFundMe is seeking a Senior Marketing Events Manager to join their Experiential Marketing team. This role will be responsible for the end-to-end execution of the annual flagship customer conference, Collaborative, and will also support the broader events team in delivering field and brand events. This is a senior execution role requiring significant conference experience, strong operational judgment, and the ability to manage complex, multi-track programs.

Requirements

5–8 years of experience in event marketing or experiential marketing, with direct ownership of large-scale conference execution (500+ attendees, multi-day, multi-track).
Proven ability to manage complex event logistics across a full conference footprint, including ancillary events, executive programs, and third-party activations.
Strong project management skills; able to run multiple workstreams simultaneously without losing detail or budget discipline.
Clear, proactive communicator who keeps stakeholders aligned and programs on track.
Experience managing vendor relationships and negotiating contracts.
Comfortable traveling up to 30% of the time.
Proficiency with Salesforce, Swoogo, ClickUp, or equivalent tools.

Nice To Haves

Bachelor's degree in Marketing, Communications, or a related field.
Experience in B2B SaaS, nonprofit technology, or a related sector.
Familiarity with building scalable event operations systems and post-event reporting infrastructure.

Responsibilities

Own end-to-end execution for Collaborative, including production, vendor management, run-of-show, ancillary programming, and on-site leadership.
Manage all logistics across the full conference footprint — general sessions, breakouts, customer dinners, receptions, executive programs, and other ancillary events tied to the conference.
Partner with Sales, Customer Success, and Marketing stakeholders to align on audience targeting, programming priorities, and post-event follow-up.
Maintain detailed project plans, timelines, and budgets; proactively flag risks and keep cross-functional workstreams on track.
Ensure consistent brand standards across all Collaborative touchpoints.
Partner with other events team members on execution across field marketing events, roundtables, partner activations, and brand programs.
Support logistics for sponsored third-party events, including booth setup, staffing, and promotional materials.
Localize event experiences to reflect audience needs and market context.
Track event performance against defined KPIs — including attendance, pipeline influence, and engagement metrics.
Compile post-event recaps and surface insights that inform future programming and budget decisions.
Manage vendor and venue relationships, including contract negotiation and day-of performance.
Build and maintain process documentation, project trackers, and cross-functional task lists that improve team efficiency and program scalability.
Mentor junior team members and contractors on execution standards and project management practices.