Senior Marketing Director

Workway, Inc.•San Diego, CA

About The Position

We are a professional staffing firm, working with organizations across the country to place exceptional candidates. Currently, we have a Senior Marketing Director opportunity with a reputable credit union known for its strong commitment to its employees, offering a collaborative, people-first culture where professional growth, teamwork, and work-life balance are genuinely valued. As a community-focused financial institution, employees have the opportunity to make a meaningful impact by helping members achieve their financial goals while building a rewarding long-term career. The Senior Marketing Director is responsible for the specific duties listed below. Your specific duties will include: Oversee and evolve complex, multi-touch automated marketing campaigns utilizing HubSpot and Q2 Smart. Serve as the primary visionary and lead for our organic search ecosystem, adapting to cutting-edge Search and Answer Engine Optimization (SEO/AEO) paradigms. Spearhead the digital experience strategy for major 2H26 initiatives, including a high-priority new investment product launch tailored to the golden 55+ demographic. Provide high-level creative direction and strategic vision to our in-house web designer to execute frictionless, conversion-optimized user journeys. Manage the internal execution team and design the holistic pre-, live, and post-event communication architecture to optimize member acquisition and retention.

Requirements

15+ years of progressive leadership experience in digital marketing, campaign management, and marketing innovation.
Expert-level familiarity with HubSpot and financial marketing platforms like Q2 Smart.
A proven track record of managing high-budget external agency partnerships, with a reputation for demanding and maintaining elite vendor performance.

Nice To Haves

Experience within financial services (fintech, banking), wealth management, or a credit union environment is highly preferred.
Deep understanding of consumer psychology, specifically regarding financial products and the 55+ demographic.

Responsibilities

Oversee and evolve complex, multi-touch automated marketing campaigns utilizing HubSpot and Q2 Smart.
Serve as the primary visionary and lead for our organic search ecosystem, adapting to cutting-edge Search and Answer Engine Optimization (SEO/AEO) paradigms.
Spearhead the digital experience strategy for major 2H26 initiatives, including a high-priority new investment product launch tailored to the golden 55+ demographic.
Provide high-level creative direction and strategic vision to our in-house web designer to execute frictionless, conversion-optimized user journeys.
Manage the internal execution team and design the holistic pre-, live, and post-event communication architecture to optimize member acquisition and retention.