Senior Marketing Data Engineer

Experian

1d • Hybrid

About The Position

Experian is seeking a Senior Marketing Data Engineer with expertise in digital analytics, data integration, and marketing attribution. This role involves migrating from Adobe Analytics to Customer Journey Analytics (CJA) and building a foundational Adobe Experience Platform (AEP) implementation. The position reports to the Sr. Web Marketing Director.

Requirements

• 5+ years of experience in digital analytics, data architecture, or related fields.
• Expertise with Adobe Analytics and Salesforce.
• Experience in data engineering, including Extract, Transform, Load processes, data modeling, and pipeline development.
• Hands-on skills with at least one of the following: Tableau, Power BI, or Alteryx.
• Experience creating marketing attribution models and analyze customer journeys.
• Experience with tag management solutions and data layer design.
• Background in managing CDP implementations.

Nice To Haves

• Familiarity with AEP and CJA

Responsibilities

• Lead the integration of customer data across web analytics, CRM, marketing automation and related platforms.
• Architect and manage the migration from Adobe Analytics to CJA, ensuring seamless data flow and reporting.
• Collaborate with Adobe and team members to establish and improve our AEP foundation.
• Build a marketing attribution model using AEP and CJA insights.
• Guide communication between business and technical teams, translating requirements into data solutions.
• Help develop data engineering pipelines to transform and analyze marketing and customer data.
• Analyze web and marketing performance data to create applicable insights on customer behavior, campaign effectiveness, and conversion optimization.
• Provide guidance on best practices for data governance, privacy, and tagging architecture.
• Contribute to the creation of dashboards and reports using tools like Tableau, Power BI, and Alteryx.

Benefits

• Great compensation package and bonus plan
• Core benefits including medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remote, hybrid or in-office
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed