Senior Marketing Data Engineer - Remote

Experian • Madison, MS

2d • $100,649 - $174,459 • Hybrid

About The Position

We're looking for a professional with expertise in digital analytics, data integration, and marketing attribution. You will help our team migrate from Adobe Analytics to Customer Journey Analytics (CJA) and build our foundational Adobe Experience Platform (AEP) implementation. You will report into the Sr. Web Marketing Director.

Requirements

• 5+ years of experience in digital analytics, data architecture, or related fields.
• Expertise with Adobe Analytics and Salesforce.
• Experience in data engineering, including Extract, Transform, Load processes, data modeling, and pipeline development.
• Hands-on skills with at least one of the following: Tableau, Power BI, or Alteryx.
• Experience creating marketing attribution models and analyze customer journeys.
• Experience with tag management solutions and data layer design.
• Background in managing CDP implementations.
• Familiarity with AEP and CJA

Responsibilities

• Lead the integration of customer data across web analytics, CRM, marketing automation and related platforms.
• Architect and manage the migration from Adobe Analytics to CJA, ensuring seamless data flow and reporting.
• Collaborate with Adobe and team members to establish and improve our AEP foundation.
• Build a marketing attribution model using AEP and CJA insights.
• Guide communication between business and technical teams, translating requirements into data solutions.
• Help develop data engineering pipelines to transform and analyze marketing and customer data.
• Analyze web and marketing performance data to create applicable insights on customer behavior, campaign effectiveness, and conversion optimization.
• Provide guidance on best practices for data governance, privacy, and tagging architecture.
• Contribute to the creation of dashboards and reports using tools like Tableau, Power BI, and Alteryx.

Benefits

• Great compensation package and bonus plan
• Core benefits including medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remote, hybrid or in-office
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed