Senior Marketing Data Analyst

Signature Aviation•Orlando, FL

5d•Onsite

About The Position

The Senior Marketing Analyst is responsible for developing the marketing performance framework and measuring, optimizing, and analyzing marketing initiatives across channels to drive measurable business outcomes. This role owns marketing performance reporting, with a strong emphasis on analyzing individual user behaviors through our marketing channels, and on our website to enable targeted, data-driven personalization strategies that enhance customer engagement, loyalty, and revenue growth. The analyst will build robust data pipelines in Databricks, merge datasets using SQL and visualization tools like Power BI, and derive actionable insights from user sessions, conversion metrics, and cross-channel performance. This position collaborates closely with IT, Marketing, Sales, and Digital leaders to translate insights into personalized campaigns and continuous improvements. The analyst will partner with Marketing, Customer Intelligence, Sales, Commercial Activation, IT/Data, and Finance to tag lead sources, define conversion events, connect campaign touchpoints to CRM outcomes, and build reliable attribution reporting. The role uses CRM, marketing automation, analytics, and visualization tools to turn campaign, engagement, lead, conversion, and revenue data into actionable recommendations that improve customer engagement, loyalty, retention, and revenue influence.

Requirements

Experience developing marketing performance frameworks
Experience measuring, optimizing, and analyzing marketing initiatives
Experience with marketing performance reporting
Experience analyzing individual user behaviors
Experience building data pipelines in Databricks
Experience merging datasets using SQL
Experience with visualization tools like Power BI
Experience deriving actionable insights from user sessions, conversion metrics, and cross-channel performance
Experience collaborating with IT, Marketing, Sales, and Digital leaders
Experience partnering with Marketing, Customer Intelligence, Sales, Commercial Activation, IT/Data, and Finance
Experience tagging lead sources
Experience defining conversion events
Experience connecting campaign touchpoints to CRM outcomes
Experience building attribution reporting
Experience using CRM, marketing automation, analytics, and visualization tools

Responsibilities

Developing the marketing performance framework
Measuring, optimizing, and analyzing marketing initiatives across channels to drive measurable business outcomes
Owning marketing performance reporting
Analyzing individual user behaviors through marketing channels and on the website to enable targeted, data-driven personalization strategies
Building robust data pipelines in Databricks
Merging datasets using SQL and visualization tools like Power BI
Deriving actionable insights from user sessions, conversion metrics, and cross-channel performance
Collaborating with IT, Marketing, Sales, and Digital leaders to translate insights into personalized campaigns and continuous improvements
Partnering with Marketing, Customer Intelligence, Sales, Commercial Activation, IT/Data, and Finance to tag lead sources, define conversion events, connect campaign touchpoints to CRM outcomes, and build reliable attribution reporting
Using CRM, marketing automation, analytics, and visualization tools to turn campaign, engagement, lead, conversion, and revenue data into actionable recommendations