Marketing Data Analyst

Zicasso

4d • Remote

About The Position

Zicasso is looking for a highly skilled Marketing Data Analyst to join our team. In this role, you will play a key part in uncovering actionable marketing insights that drive our business forward. You will work closely with marketing, product, and customer experience teams to interpret complex datasets, design reporting frameworks, evaluate campaign performance, and provide data-driven recommendations to optimize customer acquisition, retention, and overall marketing strategy. This is an individual contributor position.

Requirements

• Bachelor’s degree in Statistics, Marketing Analytics, Mathematics, Economics, Computer Science, Information Management, or a related field.
• 5 years of experience as a Data Analyst, Business Data Analyst, or Marketing Analyst embedded within or consulting for a marketing department.
• Technical experience navigating and extracting data from marketing platforms (Google Ads, GA4, Search Console) and leveraging BigQuery or SQL to join disparate marketing datasets for cross-channel analysis and attribution.
• Adept at query writing, report generation, and building interactive dashboards with BI tools (Tableau and Looker Studio).
• Strong SQL skills and proficiency in Python (Jupyter Notebook) or R for dataset manipulation, basic modeling, and statistical analysis.
• Knowledge of statistics and Bayesian statistics, data modeling techniques, and data validation techniques when working with large or complex datasets.
• Excellent problem-solving skills with a proven ability to collect, organize, analyze, and disseminate significant amounts of information accurately while translating findings into clear marketing recommendations.
• Excellent verbal and written communication skills, with a demonstrated ability to explain complex data insights to non-technical marketing stakeholders.

Responsibilities

• Interpret data, analyze results using statistical techniques, and provide ongoing reports and dashboards to support marketing campaigns, ad spend optimization, customer retention strategies, and personalized communication.
• Build and maintain informative, well-designed dashboards in Tableau and Looker Studio to track key performance indicators (KPIs) across acquisition channels.
• Analyze user behavior across the entire customer journey to identify friction points, optimize conversion funnels, and uncover opportunities for acquisition and retention growth.
• Assist in designing, implementing, and analyzing A/B tests and promotional experiments to evaluate the business impact of marketing and product initiatives.
• Develop strategies that optimize statistical efficiency and data quality. Collaborate with data engineering to acquire, join, and validate marketing data from primary and secondary sources (e.g., Google Ads, GA4, Search Console).
• Apply segmentation and analytical techniques to analyze ad spend efficiency, customer targeting, and campaign performance.
• Partner with marketing, product, management, and customer experience teams to prioritize business and information needs, translating business requirements into clear analytical tasks.
• Locate and define new opportunities for process improvement, automated reporting, and analytical workflows using tools such as GitHub, Jira, and Google Workspace.

Benefits

• Remote work from your home base and flexible hours that allow you to enjoy a great work-life balance
• Competitive compensation and benefits package (medical, dental, vision)
• Open Paid Time Off policy and 10 days of company-paid holidays
• Stock options package
• 401K retirement plan with employer matching
• Substantially discounted luxury travel during off-season
• Learning and development annual stipend
• Two company-sponsored business trips each year at international destinations we serve

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level