Senior Marketing Data Analyst

AfterShip

3d•Remote

About The Position

We’re looking for a Senior Marketing Data Analyst to turn complex data into actionable growth strategies. This role goes beyond reporting. It’s about understanding customer behaviour, optimizing marketing spend, and improving performance across channels. You will act as the analytical engine of the marketing team, translating data into insights that drive decision-making. You’ll optimize campaign performance, improve customer acquisition cost (CAC), and maximize lifetime value (LTV), while owning the source of truth for marketing performance. You’ll work cross-functionally to drive impact across the business: Product Marketing Manager (PMM): Partner closely to assess product-market fit, analyze feature adoption, evaluate pricing, and measure go-to-market performance Marketing (Brand, Content, Social): Quantify top-of-funnel impact and connect brand efforts to conversion outcomes Sales/CRM: Support lead scoring and retention optimization Finance: Align marketing spend with revenue performance and LTV You’ll report to the Data Analyst Manager and be part of the Data Engineering pod. This role may require collaboration across global teams outside of standard working hours 1-2 times per week.

Requirements

Experience: 7+ years in marketing analytics, growth analytics, or data science (preferably in a B2B SaaS or high-growth B2C environment).
Toolbox: Proficiency in visualization tools (Tableau), web analytics platforms (GA4, Heap, or Amplitude), CRM system (HubSpot) and SQL.
Statistical Foundation: A solid grasp of statistical concepts (regression, $p$-values, confidence intervals) and how they apply to marketing spend.
The Entrepreneurial Builder: You thrive in "zero-to-one" environments. You aren’t looking for a perfectly polished data stack; you’re excited by the opportunity to roll up your sleeves, architect the data warehouse from the ground up, and define the metrics that will govern our future.
A "High-Agency" Operator: When you see a gap in our data or a flaw in our tracking, you don’t wait for a ticket to be assigned. You own the solution. You are comfortable navigating ambiguity and can pivot quickly as our business scales.
The Full-Stack Thinker: You possess the rare ability to switch between "Builder Mode" (setting up pipelines, ETLs, and data schemas) and "Insight Mode" (advising PMMs on GTM strategy). You understand that great analysis is only possible on a foundation of clean, reliable data.
Language Skills: Fluency in English (required), fluency in Mandarin a plus

Responsibilities

Brand & Content Attribution: Work with the Marketing Team to build frameworks that measure the halo effect of brand campaigns and content marketing on organic growth and direct traffic.
Funnel Optimization: Analyze the end-to-end customer journey—from the first touchpoint seen by the Marketing team to the final conversion event tracked by Product—to identify and fix leakage points.
Audience Segmentation: Develop sophisticated customer segments based on behavioral data to help PMMs and Creative teams tailor their messaging for higher resonance.
GTM & Launch Analytics: Partner with Product Marketing to define KPIs for new feature launches and track post-launch adoption rates to refine target personas.
Data Infrastructure: Lead the initial setup and optimization of our marketing data warehouse. You will partner with engineering to ensure data from various sources (Ads, CRM, Product) is flowing, transformed, and ready for analysis.
Holistic Reporting: Maintain a centralized "Marketing Source of Truth" dashboard that balances performance marketing (CAC/ROAS) with brand health and product engagement metrics.