Senior Marketing Copywriter
About The Position
Backcountry is seeking a senior copywriter to create compelling marketing copy across various channels for Backcountry, Competitive Cyclist, Steep & Cheap, and other brands. This role will also lead the editorial team's adoption of AI to improve workflows. The Senior Marketing Copywriter will be responsible for end-to-end messaging, ensuring brand voice consistency while adapting to different audiences, campaigns, and customer journeys. Success in the first year involves delivering exceptional copy that impacts performance metrics, elevating the team's quality, and establishing scalable AI-driven editorial processes. This is a lean team where the individual will have significant ownership and decision-making authority.
Requirements
- 5+ years of professional copywriting or editorial experience, preferably in ecommerce, retail, or consumer marketing.
- Exceptional writing, editing, and proofreading skills with a demonstrated ability to adapt tone across brands and channels.
- Experience writing high-performing marketing copy across email, digital marketing, web, and paid media.
- Demonstrated experience using generative AI tools (such as ChatGPT, Claude, Gemini, or similar) to improve creative workflows, paired with strong editorial judgment and quality control.
- Experience developing prompts, workflows, or documentation that help teams effectively use AI in content production.
- Strong understanding of SEO, LLM optimization, conversion copywriting, and performance-driven marketing.
- Excellent organizational skills with the ability to manage multiple priorities and meet deadlines consistently.
- Collaborative mindset with experience partnering across creative, marketing, merchandising, and ecommerce teams.
Nice To Haves
- Bike riding and cycling-specific writing experience.
Responsibilities
- Write compelling, high-performing marketing copy across email, SMS, paid social, display, landing pages, site merchandising, and other customer touchpoints for Backcountry and Competitive Cyclist.
- Adapt messaging to each brand's distinct voice and audience, tailoring copy for each marketing channel.
- Own brand voice, tone, and editorial standards across campaign marketing, auditing existing content for consistency, identifying gaps, and partnering with the Managing Editor to evolve style guidelines.
- Optimize copy using customer insights, SEO best practices, A/B test results, and conversion data to continually improve campaign performance and engagement.
- Lead the editorial team's AI adoption by building prompt libraries, documenting best practices, establishing quality standards, and introducing workflows that increase speed without sacrificing creativity or brand integrity.
- Evaluate emerging AI tools and workflows, testing new capabilities and recommending improvements that help the team produce better work, faster.
- Review peer copy, providing thoughtful feedback that strengthens quality, consistency, and the team's overall craft.
- Partner closely with Merchandising, Creative, Marketing, eCommerce, and SEO teams to deliver cohesive campaigns, communicate timelines clearly, and proactively identify risks before launch.
- Balance speed with editorial excellence, delivering polished, accurate copy under tight deadlines while maintaining exceptional attention to detail.
Benefits
- Paid time off policies
- 401(k) match
- Medical/dental/vision and a variety of supplemental policies
- Employee discounts across our portfolio of brands
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
