Senior Marketing Coordinator

Children's Healthcare of Atlanta•Brookhaven, GA

6d•Onsite

About The Position

The senior marketing coordinator is responsible for developing and implementing marketing plans and managing tactics from initiation through final project delivery. This role requires the senior marketing coordinator to understand the fundamentals of marketing and work on a variety of projects at one time while being flexible and shifting priorities as business needs change. Projects may include website content, videos, e-communications, printed collateral, conference planning/logistics (as needed), photo and video shoots, and/or advertising. The senior marketing coordinator knows how to lead effective meetings, have strategic conversations, and consult business partners by providing thoughtful marketing solutions to achieve business goals. The senior marketing coordinator understands how to create marketing plans and track budgets so that projects are strategically aligned and delivered on time and in scope. The senior marketing coordinator has experience working with cross-functional teams (writers, designers, digital coordinators, social media, etc.) and understands project management basics including creative brief writing. This role requires someone who proactively initiates projects and knows when to escalate concerns. The senior marketing coordinator understands the full spectrum of marketing from initiation through post campaign reporting, including the creation and delivery of effective presentations that tell a story and highlight successes using analytics and collaborative reports from cross-functional teams.

Requirements

5 years of experience in marketing, communications, advertising, healthcare, non-profit and/or fundraising agency experience
Bachelor’s degree in marketing, advertising, journalism, communications, business, or related field
Excellent verbal and written communication skills.
Exemplary attention to detail.
Ownership, accountability and a growth mindset.
Role model-level of professionalism and respect for team members and ideas.
Resourceful and creative problem-solver who can identify issues quickly and provide thoughtful solutions.
Ability to create strategic marketing and communications plans and execute them collaboratively.
Ability to take initiative, plan, organize, implement, and evaluate effectiveness of multiple projects.
Ability to manage various information sources and digital platforms.
Ability to flex and pivot as needs change.
Maintains skill levels in technology tools required to perform job requirements.
Understands best practices and processes for project management.
Proficient in Microsoft Office applications (e.g., Word, Excel, PowerPoint, Outlook).

Nice To Haves

Project management software experience is a plus.

Responsibilities

Develop integrated key messages, plans and recommendations with cross-functional marketing and communications teams.
Collaborate with business partners in achieving program goals through creation and implementation of comprehensive, strategic, and integrated marketing plans.
Report on the effectiveness of tactics and different communications channels.
Create effective, compelling, and consultative presentations that highlight business goals, marketing channels, and marketing plans.
Create meaningful meeting agendas to lead discussions and create alignment.
Proactively initiate next steps coming out of meetings to keep initiatives moving forward.
Ask insightful questions and ensure project goals are strategically aligned and agreed upon before kicking off projects.
Apply analytics or insights from research to optimize ongoing marketing and program efforts.
Supervise interns as needed.
Manage a wide range of projects and multiple timelines including website content, videos, e-communications, printed collateral, conference planning/logistics, and/or advertising.
Initiate projects by asking thoughtful, strategic questions that lead to valuable project insights and strive to identify new ideas and ways to reinvent existing projects.
Write and use creative briefs to guide projects and deliver on the main goal.
Identify issues and work with manager or other team members to quickly provide solutions and keep projects moving forward.
Balance urgency with accuracy to deliver the best work.
Prioritize workload in order to adjust and pivot when business needs change.
Maintain brand consistency by learning visual identity standards and editorial style guide.
Track progress and maintain budget tracker, reconciling project plans as needed to ensure projects deliver on time and on budget.
Understand digital content and have an orientation towards search engine optimization.
Use project management platform and follow department processes for managing projects.