Senior Marketing Consultant

Commonwealth Financial Network•Waltham, MA

3d•$112,000 - $130,000•Hybrid

About The Position

Commonwealth Advisor Marketing is seeking a senior marketing consultant with a high concentration of knowledge and skill in all facets of digital marketing, as well as basic understanding of traditional marketing tactics. In this position, you will be the Senior Marketing Consultant and main point of contact for up to seven (7) Commonwealth advisor firms. You will execute digital and traditional marketing strategies. You will combine your knowledge of the web, blogging, email campaigns, and social media publishing with print, mail, and events to execute the marketing strategy for the advisors’ practices.

Requirements

Bachelor’s degree in marketing, communication, or related field
5-7 years of strategic marketing experience
Solid understanding of ecommerce, PPC, SEO, and SEM
Strong knowledge of CRM, inbound marketing tools, and web management
Understanding of offset and digital print
Basic understanding of events and webinars
Working knowledge of web design principles, best practices, and content management platforms
Capacity to support Commonwealth L&S advisors via phone and email
Ability to develop and execute sales and marketing strategies
Proven written and verbal communication skills
Excellent project management and organizational skills
Good understanding of digital marketing tools such as Google Analytics, Google Adwords, and AdvisorStream

Nice To Haves

Salesforce experience preferred but not required
Financial services experience a plus but not required

Responsibilities

Curating and implementing monthly digital marketing editorial calendars for advisor blogs, e-newsletters, email campaigns, digital ads, and social media to align with overarching advisor goals
Generating advisor website and blog evaluations for maintenance and content updates, as needed
Implementing lead generation, niche prospecting processes, and workflow tools for each advisor and practice to drive business growth
Establishing and measuring ROI and KPIs such as email click-through rates, social media engagement, and website traffic
Learning and producing each advisor’s marketing plan based on their preferences
Scheduling and hosting weekly or bi-weekly discussions with advisors
Maintaining advisor branding (logo, design treatment, etc.), as well as stationery and brochures
Collaborating with advisor’s office staff to ensure cohesive messaging and communications
Providing coaching for events and seminars
Collaborating with compliance to ensure content, brand, and messaging are approved
Conducting market research and share discoveries with advisors
Working as a digital vendor liaison
Integrating LPL’s current tools into each advisor’s overarching plan
Receiving and communicating feedback and program enhancement requests from advisors