Senior Marketing Communications Consultant

Caterpillar Inc.•Peoria, IL

3d•$128,470 - $192,710•Onsite

About The Position

This position connects marketing, communications, program execution, and dealer engagement to help dealers meet their Tech Cap & Cap expectations and execute against their technician attraction, hiring, development, and retention plans. This role also serves as the global program owner for the Global Dealer Technician Challenge (GDTC), Caterpillar’s premier technician competition and recognition program. The position provides leadership across all aspects of the three-year competition cycle, including program governance, stakeholder management, marketing strategy, communications, event execution, budget management, and business results.

Requirements

Bachelor’s degree or within lieu of a degree 5 years of experience is acceptable
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.

Nice To Haves

Experience developing and executing enterprise-level marketing and communications strategies that drive adoption, engagement, and measurable business outcomes.
Demonstrated success managing global programs, campaigns, or strategic initiatives involving multiple stakeholders, business units, budgets, and timelines.
Experience leading large-scale events, competitions, recognition programs, or workforce development initiatives.
Strong executive communication and presentation skills with demonstrated ability to influence senior leadership.
Experience managing complex program budgets and delivering measurable business outcomes.
Knowledge of Caterpillar’s dealer network, Global Dealer Learning priorities, and technician workforce development initiatives.
Experience collaborating with external agencies, suppliers, and industry partners.
Experience coordinating multimedia content development, including photo, video, and digital assets used to support marketing campaigns and program adoption.
Demonstrated ability to lead multi-year global initiatives requiring strategic planning, governance, and stakeholder management with sustained continuity over a full program lifecycle.

Responsibilities

Leads the planning, development, and execution of strategic marketing initiatives that support dealer technician growth plans and help dealers deliver the right technician, at the right time, to provide a superior customer service experience.
Partners with Technician Growth Consultants and program owners to align marketing strategy, communication priorities, and dealer-facing messaging to technician growth objectives.
Develops and executes campaigns that help dealers activate programs, strengthen technician pipelines, close capability gaps, and support workforce capacity needs.
Leads awareness efforts that elevate the technician profession and strengthen Caterpillar’s employment value proposition.
Coordinates with Global Dealer Learning’s multimedia team to develop photo, video, and digital assets that support campaign execution and dealer engagement.
Defines communication plans and performance indicators to measure campaign effectiveness and business impact.
Serves as the global program owner for the Global Dealer Technician Challenge (GDTC), with responsibility for strategic planning, governance, budget management, execution, and stakeholder engagement.
Leads all aspects of a global technician competition across the full three-year competition cycle, requiring sustained ownership and a three-year commitment to remain in the role from upfront planning through final event execution.
Manages a multi-year program budget, including supplier contracts, marketing spend, event costs, and participant experience investments.
Provides continuous leadership throughout the full GDTC lifecycle to ensure business objectives, stakeholder expectations, and participant experience goals are met.
Builds and maintains strong relationships with Caterpillar business units, Caterpillar dealers, and external service providers.
Partners with Global Dealer Learning teams, Technician Growth Consultants, dealers, and business partners to align programs and communications to dealer technician capability and capacity needs, attraction and hiring plans, capability gaps, development priorities, retention needs, and capacity growth expectations.
Leads cross-functional teams to successfully execute complex global programs and initiatives.
Develops executive-level reporting, presentations, and communications that provide visibility to program outcomes, risks, opportunities, and strategic recommendations.
Identifies opportunities for continuous improvement and implements solutions that increase program effectiveness and stakeholder value.