Senior Marketing Communications Writer

Tower Federal Credit Union•Laurel, MD

12h•$85,883 - $107,348•Hybrid

About The Position

Tower Federal Credit Union is seeking a Senior Marketing Communications Writer to support its Marketing department. The position serves as the department’s general editor and lead writer, and as the subject matter expert for designated product lines and services in partnership with Product Managers. It develops creative strategy and content for marketing communications, including advertising, financial education, and public relations materials, while accurately reflecting Tower’s brand, membership value, and product and service features and benefits. The Senior Writer leads a designated channel or product line and manages communication projects from concept through production. The role collaborates with the VP, Marketing Communications, Product Managers, and the Design team to ensure messages are clear, creative, accurate, and appropriately adapted for print and electronic channels. The position also contributes to project teams, supports and reviews other writers’ work, develops web content, and may lead specific channels or departments, including public relations and TowerCares Foundation activities.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, or English, or a combination of education and experience.
Six years of experience as a writer or related experience in a business or advertising agency workplace.
Ability to work independently and communicate effectively.
Strong knowledge and proficiency in grammar, punctuation, and spelling, with excellent conceptual, writing, editing, and rewriting skills.
Ability to recognize and recommend general formatting, layout, and design concepts for diverse print and electronic materials.
Creative thinking and strong ability to develop communications concepts.
Submission of a portfolio of published material in a variety of styles, including feature, news, advertising, promotional, and website writing.
Knowledge of and proficiency in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook.
Ability to research and analyze varied information sources, reach reasonable conclusions, and recommend appropriate actions.
Proficiency in developing, writing, editing, and proofreading print and electronic marketing communications.
Ability to read, analyze, and interpret business periodicals, professional journals, government regulations, financial reports, and compliance documents.
Ability to research and write reports, correspondence, position papers, speeches, and articles.
Ability to define problems, collect data, establish facts, draw valid conclusions, and develop solutions.
Attention to detail and ability to verify the accuracy of numbers and text.
Ability to proactively resolve problems, work in a fast-paced environment, and follow instructions with minimal supervision or direction.
Ability to develop action plans, manage multiple complex projects, and organize work to handle competing deadlines, often under tight schedules.
Ability to prioritize diverse assignments and meet established deadlines for oneself and work group members.
Ability to provide and accept constructive feedback and apply it to improve effectiveness.
Ability to facilitate group discussions, gain consensus, and motivate and influence others to act.
Ability to serve effectively as a team leader and work closely with staff, Product Managers, business development representatives, and other internal clients.
Ability to coach writing staff effectively and collaborate with the Design team.
Ability to maintain sensitive and confidential information.
Knowledge of and adherence to credit union policies and procedures and regulations related to the Bank Secrecy Act, USA Patriot Act, and OFAC.

Nice To Haves

Knowledge of marketing concepts and/or financial marketing experience is preferred.

Responsibilities

Serve as the subject matter expert for designated product lines or services, building strong working relationships with Product Managers and maintaining thorough knowledge of assigned products and services.
Develop creative concepts for marketing campaigns and write campaign content across assigned channels in collaboration with the Design team.
Adapt marketing messages for direct mail, email, flyers, website content, digital ads, and other channels as needed.
Manage communication projects from concept through production and coordinate reviews and approvals with the VP, Marketing Communications and Product Manager.
Lead work involving designated channels or departments. Assignments may include contributing to the TowerLine monthly e-Newsletter; liaising for TowerCares Foundation; and managing public relations, including developing and distributing press releases, maintaining media contacts, and monitoring media coverage and industry trends.
Serve on company-wide project teams supporting the development and implementation of new or improved products and services, including internal and member communications, user testing and feedback, and reviewing and updating marketing materials.
Assist Writer I / II with reviewing marketing communications for accurate, creative presentation of product and service features and benefits and inclusion of required legal disclosures.
Work with the digital strategy team on website content flow and linking enhancements; adapt existing text and develop web content in consultation with the VP, Marketing Communications.
Manage a personal schedule of assignments and provide weekly status updates to the Marketing Operations Coordinator.
Complete required regulatory training courses within established timeframes.
Accept primary or secondary responsibility for specific legal or regulatory compliance activities concerning communications, advertising, and delivery channels under applicable Federal, State, and NCUA laws and regulations.
Write and edit content in accordance with Tower’s writing style and brand guidelines.