Senior Marketing Communications Specialist (Writer/Editor)

Wilson Sonsini•San Diego, CA

1d•Remote

About The Position

The Senior Marketing Communications Specialist is a key contributor to firm, practice/industry, attorney team, and internal administrative team communications projects and initiatives. They will assume a lead role in creating, reviewing, and editing content used in a variety of digital external and internal communications distributed by email or published online. Primary output examples include alerts, newsletters, and reports; internal and external, client-facing news items; regular internal news compilations; and website and microsite content, including attorney bios and practice/industry area landing pages. The scope of activity includes scheduled, proactive tasks as well as special projects and content requests that arise from internal clients in the usual course of business. Whenever possible, communications projects will be driven by approved strategies and business objectives, and outcomes will be measured through analytics, engagement statistics, and traffic reports. This position can be fully remote; however, the candidate must be able to support Eastern Time working hours.

Requirements

4-year journalism, communications, or marketing/business degree required, or equivalent.
Must have a minimum of 8 years of marketing communications experience.
Excellent written and verbal communication skills, with exceptional attention to detail.
Responsive to requests, with the ability to prioritize numerous tasks and complete them well within a short timeframe with accuracy.
Ability to work independently as well as collaboratively as part of a larger team.
Superior proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
Shared collaboration application use experience (MS Teams, MS Sharepoint, and/or sophisticated content management systems).

Nice To Haves

Law firm or professional services marketing experience a plus.
Copy editing experience strongly preferred.
Experience with emailer-building software (e.g., Stripo) and managing email campaigns is preferred.
Experience with WordPress or similar blog software is preferred.
Experience with RubyLaw CMS a plus.

Responsibilities

Work with attorney teams to ensure their substantive thought leadership pieces are consistent with firm style guidelines and have secured the necessary approvals.
Partner with the Web Manager and Creative Services teams that format content into branded digital communications.
Collaborate with other MarCom team members to help distribute and publicize content items using the appropriate channels.
Collaborate with the relevant attorneys and/or internal admin teams to prepare and publish external and internal client highlights (i.e., news summaries on positive outcomes the firm have secured for clients) and other firm news items.
Assist with the creation of new content for—and review and update existing content on—the firm’s flagship website, www.wsgr.com, and possibly certain microsites aimed at specific client and market segments. This includes assisting with the preparation of—and ongoing updates to—wsgr.com attorney bios, case studies, landing page content, and other items.
Assist with the preparation and distribution of daily, weekly, and monthly news compilations featuring client matters and various firm news.
Help ensure that content used across all digital marketing communications is consistent with the firm’s brand standards and that all copy aligns with the firm’s style guidelines, which are largely based on the Chicago Manual of Style.
Work with others on the MarCom team to develop our use of content channels—including audio and video—to enhance our ability to communicate effectively with internal/external audiences, including clients and prospects.
Complete other assignments and projects as needed.