Senior Marketing & Communications Specialist

Allnorth Consultants Limited•Calgary, AB

52d

About The Position

Allnorth is a multi-disciplinary engineering, project delivery, and construction services company. We deliver smart, practical solutions to clients across metals and minerals, energy and renewables, fiber and chemicals, and infrastructure sectors. With offices across Canada and the U.S., we continue to grow. You are a results-driven marketer who thrives at the intersection of strategy and execution. As a Senior Marketing Specialist, you will play a key role in strengthening Allnorth’s market position, driving integrated campaigns and contributing to business development efforts across our market sectors. You’re comfortable owning campaigns end-to-end, translating technical ideas into compelling messaging, and collaborating with stakeholders across the business. This role is ideal for someone ready to step into greater ownership and grow into a future marketing leader. We are looking to hire the role in either Vancouver or Calgary.

Requirements

10 - 12 years of B2B marketing experience (engineering, construction, industrial, or technical sectors preferred)
Proven ability to plan, develop and execute campaigns with measurable impact
Strong writing and storytelling skills, with the ability to collaborate with SMEs and simplify technical concepts to create effective marketing materials
Experience managing websites, digital campaigns, and social channels
Ability to manage multiple priorities and projects, and move initiatives forward independently
Strong collaboration skills and ability to influence stakeholders
Salesforce, HubSpot, Canva, and WordPress (required)

Nice To Haves

Adobe Creative Suite (asset)
Power BI, GA4, Google Ads (asset)

Responsibilities

Drive the design, execution, and optimization of integrated marketing campaigns that align with corporate strategy and support business development targets and pipeline growth
Track full-funnel campaign performance and translate insights into actionable improvements
Develop messaging, content, and campaign assets that translate technical expertise into client-focused value
Evaluate, recommend, and manage event, conference, and tradeshow participation based on ROI, strategic fit, and campaign objectives
Manage the company’s digital presence including website updates, developing campaign landing pages, and monitoring performance
Maintain the sales collateral library and brand standards, ensuring all assets are current, consistent, and aligned with approved messaging and visual identity.