Senior Marketing Communications Coordinator | College of Medicine
About The Position
As the Senior Marketing Communications Coordinator with the Elson S. Floyd College of Medicine (ESFCOM), you will lead the development and implementation of marketing and communications strategies and serve as the project manager for major initiatives, providing key strategic insights that guide execution. In this position, you will lead marketing strategies, campaigns, and initiatives; collaborate with the Director on the annual marketing and communications plan and unit‑level plans; and oversee the development of marketing tools, research, and analytics. In partnership with the Director and specialized team members in web, graphic design, photography, and videography, you will guide strategic storytelling opportunities across marketing collateral, including brochures, newsletters, website content, multimedia projects, and advertising campaigns. Additional responsibilities will include leading social media strategy, managing internal communications channels, developing presentations and promotional materials, supporting public relations efforts, coordinating market research, and managing outbound communications and analytics through customer relationship management (CRM) tools.
Requirements
- A Bachelor’s degree in marketing, public relations, communications or related field AND three (3) years of professional level experience in marketing, promotional or related work. Any combination of relevant education and experience may be substituted for the educational requirement on a year-for-year basis.
- Experience working with Microsoft Office Suite (Word, Excel, Powerpoint, etc).
- Experience with web/HTML, e-mail marketing tools, presentation software, social media channels, and Google Analytics.
- Strong proofreading skills and attention to details.
- Demonstrated experience in developing marketing and communications plans, assessing and analyzing outcomes, and researching new market strategies and solutions or related work.
- Ability to work a flexible schedule including evenings and some weekends.
Nice To Haves
- Experience working in a higher education or similar institutional setting.
- Advanced degree in marketing, public relations, communications, or other related field.
- Demonstrated successful marketing and promotion experience in healthcare, education, or other related field.
- Demonstrated ability to initiate and complete projects independently and with specific deadlines.
Responsibilities
- Lead marketing strategies, campaigns, and initiatives
- Collaborate with the Director on the annual marketing and communications plan and unit‑level plans
- Oversee the development of marketing tools, research, and analytics
- Guide strategic storytelling opportunities across marketing collateral, including brochures, newsletters, website content, multimedia projects, and advertising campaigns
- Lead social media strategy
- Manage internal communications channels
- Develop presentations and promotional materials
- Support public relations efforts
- Coordinate market research
- Manage outbound communications and analytics through customer relationship management (CRM) tools
Benefits
- paid sick and vacation leave
- paid holidays
- medical, dental, life and disability insurance package for employees and dependents
- retirement
- deferred compensation
- optional supplemental retirement accounts
- training and development
- employee tuition waiver
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What This Job Offers
Job Type
Full-time
Career Level
Senior
