Senior Marketing Category Manager

Henkel groupWestlake, OH
$110,000 - $130,000Hybrid

About The Position

This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. Lead the long-term category vision and growth strategy across the Americas, driving portfolio strategy, innovation priorities, and overall category performance for a designated product portfolio. This role leads and aligns category strategy at the Strategic Business Unit (SBU) level, determining growth opportunities, innovation priorities, and portfolio direction, while regional teams are accountable for executing plans within their markets.

Requirements

  • 8+ years of experience in Marketing
  • Bachelor's degree in business or related field preferred, or equivalent experience
  • Experience in category strategy, portfolio/product management, or strategic marketing
  • Proven ability to translate insights into scalable strategies across markets
  • Strong influencing skills in a matrixed, cross-functional environment
  • Comfort operating with ambiguity and leading without direct authority
  • Strong interpersonal, analytical and communication skills. Must be team oriented

Nice To Haves

  • Marketing experience in the building materials industry is a plus.
  • Experience working across multiple regions or markets (preferred)

Responsibilities

  • Lead the long-term category vision and growth strategy across the Americas, driving portfolio strategy, innovation priorities, and overall category performance for a designated product portfolio.
  • Lead portfolio strategy and prioritization across regions, shaping investment decisions, portfolio direction, and long-term revenue growth plans.
  • Define and drive the innovation pipeline and roadmap, partnering with product development leaders to guide projects from concept through commercialization.
  • Identify whitespace opportunities using end-user, customer, shopper, competitive, and market insights.
  • Own category performance diagnostics and translate insights into strategic actions and growth recommendations that drive future performance.
  • Partner with regional teams to align SBU strategy with channel and customer plans, incorporating market feedback and managing trade-offs to ensure effective execution and business growth.
  • Collaborate with Brand, Sales, Product Line Management, and Product Development teams to prioritize strategic growth opportunities, accelerate speed-to-market, and maximize business impact.
  • Drive continuous improvement, identifying opportunities to enhance processes and outcomes.

Benefits

  • Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
  • Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
  • Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
  • Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
  • Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
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