Senior Marketing Business Analyst
About The Position
The Marketing team drives meaningful, personalized experiences across CIBC’s owned digital channels to help deepen client relationships and support business priorities. As a Senior Marketing Business Analyst, you’ll lead the execution of digital marketing campaigns across channels including CIBC.com, Digital Banking, and email. You’ll recommend, influence, and implement personalization and testing opportunities based on data-driven insights to improve campaign performance and the client experience. You’ll use Agile Marketing practices to help ensure campaigns and client journeys are delivered efficiently, on time, and with a high standard of quality. You’ll also collaborate with cross-functional partners to identify opportunities to strengthen processes, improve delivery, and support strong business outcomes. At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on-site, while other days will be remote.
Requirements
- Strong execution discipline and a consistent ability to deliver campaigns on time and to specification.
- Ability to look for ways to improve the client experience through thoughtful, effective digital marketing execution.
- Comfortable working with analytics and marketing optimization tools to evaluate performance and inform recommendations.
- Ability to work effectively with diverse partners and communicate clearly, including when preparing materials for leadership audiences.
- Accountable for campaign outcomes and proactively address challenges to keep work moving forward.
- Bring your real self to work, and you live our values - trust, teamwork, and accountability.
- Communication
- Customer Engagement
- Dashboard Reporting
- Deliverables Management
- Digital Content
- Digital Marketing Campaigns
- Facilitation
- Metrics Development
- Teamwork
- User Experience (UX)
Responsibilities
- Lead campaign delivery - Manage the full lifecycle of digital marketing campaigns, from planning through launch, ensuring work is delivered on time and meets quality expectations.
- Apply Agile Marketing practices - Use Agile Marketing methodology to support efficient workflows, improve team productivity, and accelerate delivery timelines.
- Drive continuous improvement - Identify and implement process enhancements that increase the speed, consistency, and quality of campaign execution.
- Generate actionable insights - Pull and interpret campaign analytics from data visualization and marketing platforms, and provide ongoing and final test reports to stakeholders while maintaining a test library.
- Optimize digital performance - Monitor campaign effectiveness and support optimization efforts using tools such as Adobe Analytics, Adobe Audience Manager, and Adobe Target.
- Solve problems collaboratively - Use critical thinking to identify issues, inform decisions, and recommend practical solutions in a cross-functional environment.
Benefits
- competitive salary
- incentive pay
- banking benefits
- a benefits program
- defined benefit pension plan
- an employee share purchase plan
- a vacation offering
- wellbeing support
- MomentMakers, our social, points-based recognition program
- Purpose Day; a paid day off dedicated for you to use to invest in your growth and development
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
