Senior Marketing Analyst
About The Position
As a Senior Marketing Analyst, you will play a pivotal role in driving our data-driven marketing strategies by transforming complex data into actionable insights. Your expertise in quantitative analysis, data visualization, and advanced analytics will empower our media strategists and leadership to make informed decisions that enhance marketing performance and optimize strategic efforts. You’ll collaborate closely with Data Engineering to ensure data integrity and leverage proprietary data to uncover innovative marketing opportunities. In this role, you will be at the forefront of designing and analyzing A/B tests, developing comprehensive reports, and presenting insights that directly influence the company’s strategic direction. Your ability to translate business needs into technical requirements will be crucial in building robust data solutions that support our marketing objectives. We are looking for someone who thrives in a dynamic environment, has a deep understanding of marketing data, and possesses the leadership skills to drive cross-functional collaboration. This is an opportunity to make a significant impact on our marketing effectiveness and overall business success of our clients.
Requirements
- 5+ years of experience
- Flexibility to deal with rapidly changing, time-constrained projects
- Effective communication skills to present information to technical and non-technical audience
- Knowledge of and curiosity to stay current on industry analytical trends
- Experience developing and maintaining reports in like Tableau, Datorama, Looker Studio, or other related data visualization tools
- Experience working with data from marketing platforms such as Google Ads, Meta, Instagram, YouTube, LinkedIn, etc.
- Strong interpersonal, analytical, and organizational skills
- Working knowledge of the customer acquisition, re-engagement and retention processes are all preferred
- Familiarity with awareness, consideration and conversion marketing methods
- Capable of communicating and inspiring strong collaboration
- Very strong analytical skills
- Previous use of analytics and testing tools, such as Google Analytics, Adobe Analytics, Monetate, Optimize, VWO, as well as visualization tools
- Familiar with SQL programming language
- Prior experience working at an Agency
- Experience in the retail marketing industry preferred
- Experience with incrementality testing/modeling & MMM experience strongly preferred
- Marketing or Business Analytics degree preferred
Responsibilities
- Partner with Data Engineering to optimize data tracking/quality and drive data warehouse improvements
- Finding innovative ways to use proprietary data for advanced analytics and marketing strategy purposes
- Apply expertise in quantitative analysis and data visualization to tell the story behind the numbers and provide recommendations to media strategists and leadership
- Support the planning, designing, and analysis of various types of channel or platform level incrementality tests
- Design and analyze various types of A/B tests to drive improvements
- Translating business requirements into engineering requirements and coordinating with Data Engineering to build out the solutions
- Develop standardized and ad hoc reports to inform business decisions, with an emphasis on automation and scalability
- Develop insights that can be used to drive optimizations across all channels
- Maintain a detailed understanding of all marketing data sources and legacy queries for effective data analysis
- Working across different teams and stakeholders, both internal and external
- Helping to create test strategy and measurement plans
- Analyze and report on funnel metrics and campaign effectiveness including traffic, acquisition, conversion, and return on marketing investment
- Presenting reports to insights to stakeholders as needed
- Serve as the main point of contact for the team on 3rd party advanced analytics tools such as Measured, Northbeam, Triple Whale, Recast, etc.
- Ensure leadership is appropriately informed of performance or other issues
Benefits
- Competitive and equitable pay
- 401k matching
- bi-annual bonus eligibility
- Flexible PTO
- Half-Day Fridays
- Philanthropic Efforts and Paid Time Off to Volunteer
- Fully covered medical, dental, and vision insurance
- Annual Wellness Stipend
- Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother’s room
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What This Job Offers
Job Type
Full-time
Career Level
Senior
