Senior Marketing Automation Specialist
About The Position
Avalara is looking for a Senior Marketing Automation Specialist with deep Marketo expertise to help scale our global demand generation and lifecycle email marketing programs. You'll lead the execution, optimization, and governance of email marketing automation programs, ensuring high-quality data, seamless integrations, and customer journeys across the funnel. You'll work with Revenue Marketing, Marketing Technology, and Revenue Operations. Your goal will be to translate strategy into scalable, automated campaigns that drive pipeline and revenue. Additionally, you'll serve as a trusted subject matter expert and mentor to the broader team. This is a US-based, remote position reporting to the Senior Manager, Marketing Operations.
Requirements
- 5+ years of hands-on Marketo experience
- Experience in B2B demand generation and lifecycle marketing
- Experience integrating Marketo with Salesforce
- Proficiency with smart campaigns, engagement programs, tokens, and dynamic content
- Experience using AI and AI-related technologies, ready to thrive here.
- Apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
- Grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.
Responsibilities
- Build, manage, and optimize complex Marketo programs, including email nurtures, engagement programs, and triggered campaigns
- Translate campaign requirements into scalable Marketo assets such as programs, smart campaigns, tokens, and templates
- Establish and enforce best practices for naming conventions, folder structure, and program governance
- Support full-funnel lifecycle marketing from lead acquisition through customer expansion
- Oversee Marketo data hygiene, segmentation, and database health
- Partner with Salesforce admins to ensure clean syncs and accurate reporting for Avalara's email programs
- Run A/B tests and optimize campaign performance
- Document processes, share best practices, and act as a Marketo subject matter expert and mentor to teammates
Benefits
- Paid time off
- Paid parental leave
- Bonuses
- Private medical insurance
- Life insurance
- Disability insurance
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
