Senior Marketing Associate

Veev•Hayward, CA

4d•Hybrid

About The Position

Veev is a leader in transforming the construction industry through innovative modular home construction. Their prefabricated closed panel systems enable efficient on-site assembly, resulting in more sustainable and higher-quality homes compared to traditional methods. As a subsidiary of Lennar, Veev combines the strength of its parent company with the agility of a Silicon Valley startup. The company employs a vertically integrated approach, fostering collaboration across real estate, design, development, engineering, manufacturing, and construction. This role is for a Senior Marketing Associate who will act as an operational and strategic anchor for the Marketing and Creative team. The ideal candidate excels at process optimization and creative execution, defining workflows for departmental success while contributing to impactful creative projects.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field
3–8+ years of experience in marketing strategy, digital marketing, or related roles
Strong analytical skills and experience with tools like Google Analytics, CRM platforms, and marketing automation software
Proven ability to develop and execute successful campaigns
Excellent communication and project management skills
Strong understanding of SEO, SEM, content marketing, and social media
Strong project management skills with the ability to manage multiple initiatives simultaneously while providing exceptional quality of work.
Familiarity with design tools (e.g., Canva, Adobe Creative Suite)
The ability and willingness to drive regularly to various Veev’s home sites throughout the Bay Area, including Santa Rosa, the East Bay, and San Jose.
Ability and availability to support experiences and events on evenings and weekends.

Responsibilities

Build and optimize marketing and creative operations, processes, and systems
Identify opportunities to optimize and improve existing marketing assets.
Support the development and implementation of comprehensive marketing strategies aligned with business goals
Manage day-to-day operations tasks of the marketing and creative team.
Support planning and oversight of multi-channel campaigns (digital, social media, email, content, and paid ads)
Analyze campaign performance using analytics tools and optimize for ROI
Collaborate with cross-functional teams (sales, product, design, content)
Cultivate brand positioning and ensure messaging consistency across all channels
Identify new growth opportunities and customer segments
Track KPIs and prepare performance reports for stakeholders
Support the development and production of marketing content and collateral
Support internal and external event planning and production