Senior Marketing Associate

Veev•Hayward, CA

3d•Onsite

About The Position

Veev is leading the way in the transformation of the construction industry with an innovative approach to modular home construction. Veev’s prefabricated closed panel systems allow homes to be assembled efficiently on site while delivering both a more sustainable and higher quality final product than traditional construction. As a subsidiary of Lennar, Veev is leveraging the strength and scale of its parent company while maintaining the speed and disruptive approach from its roots as a Silicon Valley based startup. Veev has developed a vertically integrated approach that involves multi-disciplinary collaboration across real estate, design, development, engineering, manufacturing, and construction. The Role We are seeking a Senior Marketing Associate to serve as an operational and strategic anchor for our Marketing and Creative team. This role is designed for a professional who excels at the intersection of process optimization and creative execution. This role will be responsible for helping define the workflows that drive our department’s success while contributing to our most impactful creative projects.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field
3–8+ years of experience in marketing strategy, digital marketing, or related roles
Strong analytical skills and experience with tools like Google Analytics, CRM platforms, and marketing automation software
Proven ability to develop and execute successful campaigns
Excellent communication and project management skills
Strong understanding of SEO, SEM, content marketing, and social media
Strong project management skills with the ability to manage multiple initiatives simultaneously while providing exceptional quality of work.
Familiarity with design tools (e.g., Canva, Adobe Creative Suite)
The ability and willingness to drive regularly to various Veev’s home sites throughout the Bay Area, including Santa Rosa, the East Bay, and San Jose.
Ability and availability to support experiences and events on evenings and weekends.

Responsibilities

Build and optimize marketing and creative operations, processes, and systems
Identify opportunities to optimize and improve existing marketing assets.
Support the development and implementation of comprehensive marketing strategies aligned with business goals
Manage day-to-day operations tasks of the marketing and creative team.
Support planning and oversight of multi-channel campaigns (digital, social media, email, content, and paid ads)
Analyze campaign performance using analytics tools and optimize for ROI
Collaborate with cross-functional teams (sales, product, design, content)
Cultivate brand positioning and ensure messaging consistency across all channels
Identify new growth opportunities and customer segments
Track KPIs and prepare performance reports for stakeholders
Support the development and production of marketing content and collateral
Support internal and external event planning and production