Senior Marketing Analyst
HelloFresh•Toronto, ON
•CA$70,000 - CA$80,000•Hybrid
About The Position
We are seeking a highly analytical and data-driven Senior Marketing Analyst to be a cornerstone of our acquisition strategy across HelloFresh, Chefs Plate, and Factor. In our data-centric culture, your role will be vital in unearthing key insights to drive marketing success. You will collaborate closely with the Marketing Growth team to enhance analytical capabilities and champion a data-first approach to all marketing efforts. Success in this role requires working with various data teams across the organization to deliver high-impact, actionable insights that boost overall business performance.
Requirements
- 5+ years of experience in relevant fields such as Marketing Management Consulting, Growth Marketing Management, DTC Consumer Marketing, and/or Digital Marketing.
- Bachelor’s degree required in Marketing, Mathematics, Statistics, or a closely related field.
- Highly skilled in managing and analyzing large datasets, including identifying trends, drawing robust conclusions, and expertly cleaning, transforming, and structuring raw data.
- Proficiency in querying data and utilizing analysis tools such as Databricks, Tableau, and Google Analytics.
- A creative thinker with a strong, data-driven analytical mindset for optimizing daily performance and effectively managing business operations.
- Demonstrated ability to critically evaluate company goals, devise effective strategies to achieve them, and clearly articulate the rationale for recommended actions.
- Exceptional communication, interpersonal, and presentation skills to convey complex information with clarity and conciseness.
- Proven capabilities in strategic decision-making and resolving complex problems.
- Outstanding organizational skills and efficient time management abilities.
Responsibilities
- Conduct proactive analysis of performance and brand marketing data to pinpoint areas for improvement across key KPIs (acquisition, CAC, brand awareness, LTV, etc.).
- Partner with channel managers to translate these insights into concrete initiatives and action plans.
- Lead the translation of analytical findings into tangible marketing projects and actions adopted by the broader team.
- Act as a key liaison for the analytics department, supporting the broader Canadian marketing team by clarifying new metrics and building foundational analytical skills.
- Foster cross-team collaboration, share best practices, and drive joint insight generation with other analytics departments.
- Analyze customer data to identify pain points and opportunities, informing customer segmentation and personalization strategies.
- Stay current with relevant industry and market trends that could influence business performance.
- Play an active role in the marketing annual strategic planning process, from initial analysis through compelling data-driven storytelling.
- All other duties, as assigned
Benefits
- Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
- Health & Dental benefits from day 1
- a Health Spending Account
- unlimited access to the Headspace app
- 25% discount on GoodLife fitness memberships!
- Competitive RRSP matching program offered
- generous vacation and PTO
- A parental leave top-up program for expectant parents.
- Growth & Development opportunities
- development opportunities
- continued learning through our organization wide L&D fund.
- team socials
- engaging company days
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What This Job Offers
Job Type
Full-time
Career Level
Senior
