Senior Marketing Analyst, NA

MSC Cruises • Miami, FL

1d

About The Position

The Marketing Analyst will play a critical role in supporting North America’s marketing strategy by validating and synthesizing business and marketing datasets to generate actionable insights, improve marketing outcomes, and clearly communicate performance to stakeholders. This role will own the creation and maintenance of reporting frameworks, contribute to scenario planning and forecasts, and provide deep-dive analyses into performance drivers - ensuring that marketing decisions are informed by a holistic view of both commercial and marketing data. The ideal candidate is highly analytical and detail-oriented, with a strong ability to work across complex datasets. They combine strong technical skills in analytics with the ability translate findings into clear trends and insights.

Requirements

• Bachelor’s degree in Data Analytics, Marketing, Business, Economics, or a related field.
• 5-6+ years of experience in a commercial analysis role, preferably within the travel, hospitality, or consumer brands sector, or experience working for a top-tier management consulting or marketing firm on commercial strategy engagements within these industries.
• Advanced Excel skills are essential - including pivot tables, lookups, scenario modeling, and multi-source reconciliation.
• Proficiency with data analysis and BI tools (Power BI, Tableau, Dataiku, Databricks) and marketing analytics platforms (GA4, Adobe Analytics).
• Strong understanding of sales and marketing principles and KPIs (such as lead / call / web session volumes, financial performance, booking performance, and cost-per metrics); proven ability to analyze ROI across multichannel campaigns, measure channel effectiveness, and translate findings into optimization recommendations.
• Proven ability to synthesize complex data into actionable insights and strategies.
• Excellent communication skills, both verbal and written, with the ability to present recommendations to diverse audiences.
• Detail-oriented with excellent organizational skills and the ability to manage multiple projects simultaneously.
• US Passport or US Permanent Resident

Nice To Haves

• Experience working with Revenue Management teams preferred.

Responsibilities

• Build and maintain a single source of truth for marketing KPIs (sessions, leads, bookings, revenue, spend efficiency).
• Reconcile and validate data across GA4, Power BI, agency reporting, and marketing platforms to ensure accuracy and consistency.
• Document data definitions and reporting standards, driving cross-functional alignment across marketing, analytics, revenue management, and external agency teams.
• Conduct in-depth analyses of marketing performance to identify key drivers (e.g., channel mix shifts, audience segments, promotions, seasonality).
• Partner with the Performance Marketing Manager to translate insights into recommendations for channel strategy and spend allocation — without directly managing campaigns.
• Develop executive-ready performance dashboards and reports that connect marketing activity to business outcomes.
• Integrate marketing performance data with broader business datasets (finance, bookings, customer, and operational data) to enhance analysis, reporting, and forecasting.
• Partner with Finance and Revenue Management to connect marketing investments with commercial outcomes.
• Deliver both ongoing reporting and ad hoc deep-dive analyses into business-critical questions where marketing is a key driver.
• Own quantitative models for marketing pacing, spend scenarios, and investment impact.
• Run simulations to guide decisions on incremental budget allocations, timing of promotions, and reallocation across channels.
• Collaborate with Revenue Management to ensure marketing forecasts are aligned with booking and revenue expectations.
• Define and oversee measurement frameworks for A/B tests and structured experiments led by the Performance Marketing Manager.
• Ensure results are statistically valid, centrally documented, and translated into clear business implications.
• Support the institutionalization of learnings across the team, ensuring that insights are scaled and applied to future campaigns.

Benefits

• We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior