Senior Marketing Account Manager

Park National Bank•, TN

9d•Remote

About The Position

The successful candidate will be self-motivated, proactive, and able to work independently as well as part of a team. A strong understanding of business and marketing strategies will be critical, and additional training or certification programs may be encouraged for candidates without banking background. Proficiency in using marketing automation tools and/or CRM software is a plus. Curiosity is encouraged with a willingness to learn about new products, technologies, and industry trends.

Requirements

Must possess a high school diploma or equivalent
4 year bachelor’s degree in Marketing, Communications, related field or commensurate experience required
Leadership/Management Skills
Ability to influence others
Ability to build collaborative relationships
Ability to develop or mentor others
Ability to work as part of a team
Interpersonal/Customer Service Skills
Written and Verbal Communication
Ability to understand and follow directions
Adaptable to change
Basic Computer Skills
Organizational Skills/Detail Oriented
Analytical Thinking
Able to Multi-Task or Juggle Priorities
Problem/Situation Analysis
Technical Expertise
Strategic Planning and Decision Making
Creativity

Nice To Haves

Proficiency in using marketing automation tools and/or CRM software is a plus.
Additional training or certification programs may be encouraged for candidates without banking background.
Certified Financial Marketing Professional

Responsibilities

Act as a primary client contact and become a valuable resource; foster and manage ongoing, trustful client relationships
Lead assigned client accounts and drive strategic planning for all marketing support through development of integrated marketing and communication plans
Maintain regular communication with client and find ways to add value by proactively bringing ideas to client that would achieve their business goals
Manage, coordinate and deliver team tasks and client work product and work in a well-planned and organized manner
Deliver a consistent, high level of service within our Serving More standards
Manage budgets for client projects, anticipate contingencies that may require additional resources
Manage timelines for client projects, anticipate contingencies that may require additional time
Prepare agenda and presentations for client meetings and review progress and results with client and CMO
Demonstrate strong knowledge of marketing and communication tactics and high degree of business acumen; stay current with new information (data, strategy, competitive dynamics)
Write and edit materials at an advanced level; provide direction to ensure quality control
Collaborate with all marketing team members for execution of creative, internal communications, media purchases, etc.
Maintain awareness of and adherence to Bank’s compliance requirements and risk management concepts, expectations, policies and procedures and apply them to daily tasks
Other duties as assigned