Senior Market Research Manager, Technology Clients

National Research Group•New York, NY

9d•$85,000 - $100,000•Hybrid

About The Position

The Devices & Services team is seeking a Senior Research Manager to join our fast-growing, forward-thinking technology research practice. In this role, you’ll collaborate with some of the world’s most influential brands shaping the future of technology. Our team stays at the forefront of innovation—whether exploring what the next generation of technology might look like, reimagining beloved products, diving deep into the evolving role of AI, and beyond. In this role, you will manage a wide range of initiatives across the full project lifecycle from proposal to report delivery. You will bring your intellectual curiosity, entrepreneurial mindset, and storytelling ability to lead research initiatives that help solve our clients’ biggest challenges. If you’re passionate about research and want to explore what’s next in technology and consumer behavior, this opportunity is for you!

Requirements

5+ years’ experience working in consumer insights, market research or strategy, ideally with clients in technology.
B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees are welcome!
An enthusiasm for research, data driven approaches, and strategic thinking. You enjoy staying up to date on industry trends and developments. Small talking or deep diving on technology fuels you.
Experience with and flexibility to work on both qualitative and quantitative projects., including both custom ad hoc and tracking projects. Moderation experience is a plus!
You are genuinely interested in seeking information on the “whys,” always digging for more information to understand what makes consumers tick. Whether it’s understanding why one marketing message is more effective than another or what consumers think we could be using AI for in the future, you can always find something interesting to sink your teeth into. Simply put, you love to learn.
Excellent at working with data to identify trends and insights, including both structured (i.e. data and hard numbers) and unstructured (i.e. interviews and qualitative) data. Strong experience visualizing data with the Microsoft Office Suite as well as Google Workspace tools.
Strong experience with interpreting advanced data techniques such as statistical significance testing, correlation analysis, maxdiff, TURF, key drivers analysis, multivariate analysis techniques (such as cluster/segmentation analysis), conjoint, and discrete choice analysis. Experience with statistical packages, like SPSS or Q, are a plus.
Strong writing skills where you can craft a story around data insights and clearly communicate key points in a succinct manner. You have great verbal communication skills as well and are comfortable with presenting to groups and sharing your point of view.
You love nurturing and building relationships and can confidently provide strategic guidance to your clients.
You are a natural problem solver. When something doesn’t go as planned, your first instinct is to look for a solution, rather than viewing it as a roadblock. You’re always on the lookout for new ways to accomplish tasks and have the ability to address issues using creative and collaborative tactics.
Internally-motivated who continuously strives to get things done well, regardless of challenges encountered.
Successfully manages time and multiple competing priorities to ensure deadlines are always met. Staying organized is a must for managing projects!
Errors don’t get past you and you are always focused on ensuring high levels of quality control and reporting.
Team player who is able to work collaboratively and harmoniously within a team and across teams. You will roll up your sleeves to help get the job done and no task is beneath you. You welcome feedback because you have a zest for learning and growing.

Nice To Haves

Moderation experience is a plus!
Experience with statistical packages, like SPSS or Q, are a plus.

Responsibilities

Manage all phases of mixed methods research projects, with a strong emphasis on quantitative research, including research design, questionnaire and discussion guide development, data analysis and storytelling.
Projects could include audience, landscape, and brand studies, with methods such as tracking, concept and creative testing, messaging/positioning evaluation, market sizing, and segmentation.
Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports.
Partner with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing) to drive projects forward on stringent timelines.
Build relationships through effectively managing day to day client interaction and helping solve client issues and concerns.
Help provide direction to analysts on the team, giving meaningful feedback on all aspects of a project and training analysts across methodologies.
Drive successful project execution, collaborating with senior team members and providing input and oversight to junior team members at each step of the research lifecycle.

Benefits

Flexible/Remote work with optional usage of our great offices in Culver City or New York
Unlimited PTO, volunteer days and a generous number of recharge days including a full office closure during the week of Christmas and New Year’s
Medical, Dental, and Vision Insurance Plans
401K with company match
Generous paid Parental Leave
Regular performance evaluations with opportunities for promotions and merit increases
Educational and training reimbursement plan and other training and professional development opportunities
Employee perks program (includes discounts on travel, hotels, cars, fitness, movie tickets and more)
Resources available for mental health, inclusive care and family building
NRGratitude – our company-wide employee recognition program
Regular team/company events and activities including annual summer and holiday parties
Pet friendly headquarters and pet insurance options