Senior Market Research & Competitive Intelligence Analyst

Faith Technologies•Appleton, WI

2d•Hybrid

About The Position

This individual will play a critical role in identifying emerging opportunities, competitive threats, customer needs, and market trends across key infrastructure markets including energy storage, power generation and distribution, data centers, and electrification. This individual will also play a key role in gathering, analyzing, and interpreting data to guide product development, brand strategy, and go-to-market decisions. The ideal candidate has experience using AI-enabled market research tools, intelligence platforms, Qualtrics or similar survey platforms, and is highly skilled at translating insights into actionable recommendations through clear, well-structured reports.

Requirements

Bachelor’s degree in Market Research, Business, Data Analytics, Economics, Marketing or a related field
5-8 years of market research experience in B2B market research, competitive intelligence, consulting, strategy or business intelligence
Familiarity with AI driven research tools

Nice To Haves

Experience with energy, industrial, manufacturing, technology, electrical infrastructure or data center markets.
Knowledge of AI-based market research tools for data exploration, synthesis and reporting.
Knowledge of statistical and analytical tools (e.g., SPSS, R, Python, Tableau, PowerBI or similar).
Experience with strategic frameworks such as Porter's Five Forces, SWOT, PESTLE, and Scenario Planning.
Familiarity with market sizing to determine market share: Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM).
Master’s degree

Responsibilities

Leverage AI-enabled research tools, survey platforms, and analytics software to accelerate insight generation.
Lead market research and competitive intelligence initiatives that support strategic planning, product development, and go-to-market decisions.
Monitor competitors, market trends, emerging technologies, regulatory developments, and industry dynamics.
Develop market assessments, competitor profiles, battlecards, market sizing analyses (TAM/SAM/SOM), and executive intelligence briefings.
Conduct primary and secondary research to identify customer needs, growth opportunities, market gaps, and competitive risks.
Leverage AI-enabled research tools, intelligence platforms, and analytics software to accelerate insight generation.
Synthesize complex findings into concise, executive-level reports, presentations, and recommendations.
Partner with Product Management, Product Marketing, Sales, Engineering, and Leadership to guide strategic initiatives.
Performs other related duties as required and assigned.