Director, Market Research & Competitive Intelligence Lead, GIBU

3312 Takeda Pharmaceuticals America•Cambridge, MA

23h•Hybrid

About The Position

The Director, GIBU Market Research and Competitive Intelligence Lead leads and manages a team responsible for executing qualitative and quantitative primary market research and competitive intelligence across four key assets within Takeda’s portfolio. This strategic leader will oversee the generation and socialization of insights that drive, challenge and validate strategic business and tactical marketing decisions. This can include the identification of optimal pre- and post-launch brand strategies and marketing tactics such as brand positioning, messaging and sales aids. In addition to technical proficiency with a range of primary research methodologies and secondary data analysis, the candidate must be able to clearly understand and articulate key business questions, determine the methodology best suited to meet those objectives and ensure optimal study design and execution. This leader serves as the “voice of the customer” and must then translate "customer learning" into actionable recommendations based on key insights. This role is also responsible for building a comprehensive and unified Competitive Intelligence function for the BU. As a strategic partner, the role requires a collaborative approach with the marketing team(s), sales, managed markets and cross-functional partners. Due to the nature of the work, strong ability to manage complexity, think analytically, prioritize work and allocate resources accordingly are key for success.

Requirements

BA or BS in business, marketing, social sciences or similar field.
10+ years experience in the pharmaceutical industry with 6+ years in an insights function.
Extensive experience conducting primary market research.
Expertise in a broad range of qualitative and quantitative market research methodologies.
Proficiency in Microsoft Office, particularly Excel, PowerPoint, and Word.
Strong leadership experience and building Insights capabilities

Nice To Haves

Advanced degree in business, marketing, and social sciences
Experience with biologics or specialty products in rheumatology, dermatology or gastroenterology strongly preferred
Experience on client or supplier side of industry
Experience in consulting in pharmaceutical or health care industry
Strong visualization and storytelling skills
Matrix stakeholder management experience

Responsibilities

Leads a team responsible for market research including study design, vendor selection, fieldwork logistics planning and management, analysis of findings, creation and presentation of final reports.
Regularly and consistently collaborates with analytics partners to tell a cohesive insights story.
Deliver impactful, engaging, and clear presentations and recurring updates to senior leadership.
Develops a framework of primary market research and competitive intelligence tools and trainings to deepen capabilities across the team, increase innovation and improve research processes and vendor management.
Champion new approaches & techniques to acquire a deeper understanding of physician, patient and other stakeholder behaviors, needs and motivations.
Determines the best research methodology based on the objectives of the studies.
Prioritizes the work of the direct reports to ensure that all required work is completed in a timely manner to support the portfolio of brands.
Establishes an innovative culture that fosters the development of objective data-driven approaches to market research and competitive intelligence utilizing both primary and secondary tools.
Develops, executes and implements research processes across multiple disease states to ensure a logically consistent analysis and interpretation of market research results that facilitate insights into commercial strategy and decision making.
Oversees efficient and optimal use of annual budgets.
Manages and imparts operational excellence in project management and qualitative and quantitative techniques and new market research approaches to ensure high quality and insightful answers to achieve business objectives.
Leads discussions with legal, ethics and compliance, etc to establish and maintain BU and enterprise policies and procedures.
Oversees market research regulatory and compliance guidelines and responsible for the development of processes to achieve greater efficiencies.
Manages outsourcing initiatives to ensure highest quality of service and identifies opportunities to enhance vendor deliverables.
Facilitates resolution of vendor issues across portfolio.
Functions as a business partner to the marketing teams as well as various commercial analytics functional areas to address key business issues.
Create strategic partnership with internal customers and extended team members.
Responsible for ensuring the strategic application of all business insight functions to support commercialization of all products.
Proactively identify opportunities & threats.
Assists in the development of brand strategies and tactics.
Provide regular updates on marketplace performance and evolving trends affecting market potential.
Develops and maintains deep expertise in past, current and anticipated therapeutic area issues, industry trends, competitor products, and future pipeline products.
Able to use market knowledge to guide brand team strategy.