Director, Competitive Intelligence

CVS Health•Work At Home-Virginia, VA

2d•$100,000 - $231,540•Hybrid

About The Position

Aetna’s Director, Competitive Intelligence leads the development and management of a Medicaid competitive intelligence function that informs capture strategy, proposal development, executive decision-making, and continuous improvement across Medicaid managed care opportunities. This role builds and governs a competitive intelligence library and translates market, competitor, customer, scoring, and bid outcome data into actionable insights that strengthen positioning and improve win probability. The Director partners across Capture Management, Business Development, Proposal Development, and other cross-functional teams, while leading direct reports and establishing repeatable standards, processes, and deliverables. This role is responsible for building a scalable competitive intelligence capability that improves strategic alignment, reduces proposal rework, and strengthens readiness across priority Medicaid opportunities.

Requirements

7+ years of experience in Medicaid managed care proposals, capture management, business development, competitive intelligence, healthcare strategy, government programs, or a closely related field.
Demonstrated experience developing competitive analyses, market/customer analyses, scoring analyses, bid outcome analyses, or executive-ready strategy recommendations.
Strong understanding of Medicaid managed care procurements, proposal development, evaluator scoring, procurement documents, and health plan operations.
Experience leading cross-functional workstreams or teams and influencing senior stakeholders.
Experience managing direct reports, coaching analysts or managers, reviewing analytical deliverables, and establishing quality expectations.
Demonstrated ability to translate complex analysis into clear, decision-ready recommendations for senior leaders and cross-functional partners.
Advanced proficiency with Microsoft Word, PowerPoint, Excel, SharePoint, Teams, AI tools, and other collaboration or knowledge management tools.
Advanced written, verbal, facilitation, and executive presentation skills.
Ability to manage multiple priorities, produce high-quality deliverables under tight timeframes, and support evening/weekend work during active proposal periods as needed.
Ability to travel 20%.

Nice To Haves

Direct experience with Medicaid managed care RFP capture, proposal leadership, scoring analysis, postmortem analysis, or procurement outcome analysis.
Experience leading competitive intelligence, market intelligence, business intelligence, or knowledge management functions in healthcare, managed care, government programs, or proposal environments.
Experience building libraries, playbooks, dashboards, trackers, research repositories, or other structured knowledge assets used by cross-functional teams.
Experience analyzing value-added benefits, in lieu of services, population-specific programs, clinical models, health equity approaches, SDOH strategies, and operational differentiators.
APMP certification or other relevant proposal, project management, business analysis, market research, or competitive intelligence certification.

Responsibilities

Lead and develop a high-performing team responsible for research, analysis, bid and scoring reviews, competitor profiling, and maintenance of competitive intelligence assets.
Develop and maintain a comprehensive Medicaid competitive intelligence library, including standard templates, taxonomy, refresh cadences, quality controls, and governance processes.
Lead competitive analyses of Medicaid managed care organizations, including SWOT analyses, market positioning, win themes, value-added benefits, in lieu of services, executive summaries, programs by domain, innovations, differentiators, and proposal design approaches.
Conduct competitive bid analysis by managed care organization, state, population type, procurement model, bid status, wins, losses, and recurring market or proposal themes.
Lead comprehensive scoring analyses for Medicaid managed care RFP opportunities, including evaluator feedback, score patterns, strengths, weaknesses, proposal section performance, and lessons learned.
Translate competitive, scoring, and bid outcome data into concise recommendations that inform capture plans, proposal outlines, executive summaries, value propositions, differentiators, and review team priorities.
Serve as the primary competitive intelligence partner to Capture Directors, Proposal Directors, Business Development, Health Plan leaders, and executive stakeholders during pre-RFP planning, active bids, and post-award reviews.
Prepare executive-ready briefings, dashboards, decision snapshots, and recommendations that clearly distinguish confirmed evidence, interpretation, open questions, and recommended next steps.
Lead, coach, and develop direct reports responsible for research, analysis, scoring review, competitor profiles, bid tracking, and library maintenance.
Establish repeatable operating routines, deliverable standards, and quality review practices to ensure competitive intelligence products are timely, accurate, objective, and easy to apply.
Partner with knowledge enablement, capture, and proposal management teams to improve accessibility, usability, and adoption of competitive intelligence assets.
Synthesize findings across competitors, procurements, scoring patterns, and market signals to identify enterprise themes, emerging risks, and actionable recommendations for future Medicaid opportunities.
Define and monitor performance indicators for the competitive intelligence function, including asset quality, usability, adoption, timeliness, and impact on capture and proposal effectiveness.