Senior Market Research Analyst

RaceTrac•Atlanta, GA

1d•Onsite

About The Position

The Market Research Senior Analyst is responsible for supporting RaceTrac’s growth strategies by using all data available to understand the customer and the industry. This role will support all departments, providing actionable industry and consumer insights developed from primary research, secondary research, and data analysis. Up to 5% travel required.

Requirements

Bachelor's degree from a 4-year College or University (preferably in statistics, business analytics, or marketing).
2+ years’ experience in a consumer insights or market research role.
Proficiency with MS Office Suite, advanced Excel knowledge
Experience using data analysis tools, such as SPSS, Tableau, or PowerBi
Self-starter with strong leadership capability and ability to work well cross-functionally.
Aptitude to train internal stakeholders on how to use and understand consumer insights.

Nice To Haves

Brand Tracking experience is a plus.
Experience moderating focus groups and in-depth interviews with consumers is a plus.
Experience with basic statistical methodologies, such as correlation, regression, etc is preferred.

Responsibilities

Oversees market research projects conducted through research partners, including troubleshooting problems, managing timelines, and providing guidance and solutions.
Uses internal platforms and external vendors to conduct qualitative and quantitative research with consumers, guests, and store associates, including, but not limited to attitudes and usage, concept testing, message optimization, etc.
Runs and reports on brand trackers.
Comfortable synthesizing tracker performance with internal initiatives and external factors.
Leads market research development and execution, including selecting methodologies, identifying business and research objectives, resourcing, and execution.
Leverages prior survey data and syndicated data to supplement insights reports with competitive trends and consumer behavior for a holistic view of the customer and industry.
Maintains relationships with key stakeholders to understand research needs and how to support their goals and initiatives.
Works cross functionally with stakeholders across the business to meet project needs.
Creates presentations with actionable findings, insights, and recommendations to all levels of the organization.
Leverages data visualization techniques to ensure findings are easy to read and interpret to create a clear story with the data.