Senior Market Research Analyst

Focus on the Family•Colorado Springs, CO

3d•$72,904 - $87,153•Onsite

About The Position

The Senior Market Research Analyst position exists to assist the Research & Insights team in developing an empirical understanding of our audiences—their attitudes, behaviors, needs, and interests—to inform strategic decision-making. This is accomplished through performing primary research (qualitative and quantitative), secondary research, and databased analyses that support various internal ministry clients, as well as larger ministry-wide strategic objectives. This position will interact closely with other Research team members to ensure research projects meet client/stakeholder objectives and are completed on time, accurately, and with excellence. As a leadership role within the Research team, the Senior Market Research Analyst position will help coach junior Analysts in the discipline of market research and will have visibility across the ministry.

Requirements

Bachelor's Degree in Business, Marketing, Data Science, Statistics, or Social Science (psychology, sociology, etc.); graduate studies or graduate degree a plus
5-7 years of experience in marketing research or analytics required
3-5 years of project management experience required
Experience in quantitative sample design, survey design, and analysis required
Experience in qualitative research design, execution, and analysis required
Experience moderating focus groups or conducting IDIs preferred
Proficient with descriptive and inferential statistics—e.g., central tendency, dispersion, variance, margin of error, significance testing, correlations
Knowledge of advanced statistics a plus—e.g., Factor, Cluster, Discriminant, Logistic Regression, SEM
Proficient in SPSS, SAS, R, Python, or similar software/languages for statistical analysis
Experience with survey software or research platforms (e.g., Qualtrics, Alchemer, Survey Monkey, Recollective)
Experience communicating research findings to different audiences/levels
Experience contracting and/or working with research vendors
Experience training, coaching, or mentoring employees
Proficient with Microsoft Office (Excel, PowerPoint, Word, Outlook, and Teams)
Excellent written and oral communication skills
Excellent reading comprehension skills
Excellent numerical comprehension skills (numbers, charts, tables)
Excellent quantitative and qualitative analysis skills
Excellent report-writing and presentation skills
Excellent time management skills
Excellent active listening skills
Excellent interpersonal skills; high emotional intelligence.
Ability to engage with and influence clients in all levels of the organization.
Ability to work in a close, highly collaborative team environment
Ability to accept and adapt to feedback from others
Ability to work independently and take initiative
Ability to understand client needs (both stated and implied)
Attention to detail, while also being able to see the “big picture”
Demonstrated analytical and problem-solving skills
Demonstrates decision-making skills in considering the relative costs and benefits of potential actions to choose the most appropriate one
Ability to communicate research results into actionable information that addresses business problems with appropriate application of research findings
Strong Microsoft Office skills: Excel, PowerPoint, and Word.
Strong statistical software skills (e.g., SPSS, SAS, R, Python)
Ability to develop clear, concise reports, charts, and graphs which communicate information and analysis effectively (including to non-numbers people)
Ability to teach/coach/mentor colleagues

Nice To Haves

Graduate studies or graduate degree a plus
Experience moderating focus groups or conducting IDIs preferred
Knowledge of advanced statistics a plus—e.g., Factor, Cluster, Discriminant, Logistic Regression, SEM

Responsibilities

Under the authority of the Research & Insights Director, performs the following essential elements of market research: client/stakeholder communication, research design, timeline and budget development, project management, sample design, questionnaire design, questionnaire programming, development of moderator guides and other qualitative research materials, oversight of data collection and data processing, primary data analysis, secondary data analysis, conclusions and recommendations, report preparation, and presentation to clients/ stakeholders
Works collaboratively with fellow Research team members, internal clients/stakeholders, internal partner teams, and external vendors
Is responsible for project management of all projects assigned, ensuring they are completed on time, within budget, accurately, and with excellence
Defines/clarifies research objectives with clients/stakeholders. Develops the optimal research plan/methodology to achieve those objectives
Designs and executes the optimal sampling plan to meet the research objectives (including sample source, respondent criteria, sample size, and quotas)
Designs the questionnaires, moderator guides, or other research instruments to meet the research objectives. For quantitative surveys, develops and implements a solid codebook (field names, codes, etc.)
Programs questionnaires and other research instruments into Research team apps
Ensures quality control during data collection / data processing. Compiles collected data into clean, accurate datasets. Employs data weighting where needed
Performs descriptive and inferential statistical analyses and data modeling as appropriate to the research objectives. Ensures that all data cleaning, data transformation, and analysis steps are documented and executed through syntax/scripts
Moderates focus groups (in-person and online) and conducts in-depth interviews [IDIs] (in-person and online) as needed. Moderates market research online communities [MROCs] as needed
Performs secondary data analysis on market trends related to target audiences
Produces clear, concise, accurate, and user-friendly reports of research findings—including executive summaries, key findings, and implications for internal ministry clients and Focus on the Family as a whole
Presents research findings to clients/stakeholders and their teams, senior management, and other internal audiences as needed
Reviews work of junior analysts on the Research team to ensure quality and accuracy of Research team output. Helps coach/train/mentor junior analysts
Evaluates, selects, and manages research vendors
Consults with and provides guidance to other departments/teams and senior management on research methodology, analysis, and application of results
Performs other duties as assigned