ECH - Senior Market Research Analyst

The Employee Experience Team • Vaughan, ON

1d • Onsite

About The Position

Empire Homes is seeking a Senior Market Research Analyst to conduct research and competitive analyses on the housing industry. This role will focus on assessing Empire’s competitive performance and market position by researching demographic trends, economic conditions, new and resale price trends, and housing typologies across Empire’s primary operational areas in the Greater Toronto Area and Greater Golden Horseshoe. The position is located at the Empire Canada Head Office in Vaughan, ON, and is a newly budgeted role. The expected annual salary range is $88,000 - $105,000/year, and the position is eligible for the short-term incentive program. Compensation is a guideline and based on candidate skills, experience, qualifications, geographical location, and market/business considerations.

Requirements

• 3+ years of relevant work experience in a similar role, ideally with a residential consulting firm, builder, or lender, is required.
• Post-secondary education such as Bachelor’s Degree in Urban Planning, Real Estate, Economics and Business, or other relevant field of study.
• Demonstrated experience and knowledge with Microsoft Office Software and Systems (Microsoft Outlook, Word, Excel, PowerPoint, PowerBI).
• Strong interest in housing and its importance to our society, and a keen interest in market exploration, housing projects and project profitability.
• Up to date on all Market trends to ensure a competitive advantage in our industry.
• A valid G-class driver’s license and access to a vehicle are required for this role.

Responsibilities

• Conduct analysis on historical and current trends in demographics, economics, housing prices, rental prices, and new product typology research.
• Assist in monitoring industry trends, new developments, and acquisitions within Empire’s primary markets utilizing regional and national internal and external real estate, economic and financial data.
• Update Empire’s existing housing market and economic databases and assist in expanding these databases to include additional data sets and/or new market areas, as required.
• Conduct local site visits to select competitor and other new home sites, to establish factors such as price level and positioning, product quality and finishes, brand marketing, customer experience and assesses impact on Empire’s market positioning.
• Provide market research to assist with analysis of potential acquisitions and future development opportunities.
• Using the above listed datasets and findings to analyze Empire’s market presence relative to sales targets and competitor performance.
• All other duties within the scope, spirit and purpose of the job as requested.

Benefits

• Exclusive discounts on Empire Homes through our Employee Home Ownership Program.
• Employer’s paid benefits.
• Employer sponsored RRSP plans.
• Continuing education support and opportunities for learning & development.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1-10 employees